Heineken® Nigeria is set to thrill music lovers
with THE TAKEOVER, a unique and interactive music experience at the Gidi
Culture Festival on Saturday, 26 March, 2016 at Eko Atlantic City,
Victoria Island, Lagos.
THE TAKEOVER is an element of Heineken’s ‘Live Your Music’ campaign, a
celebration of music experiences that make people feel more alive -
experiences tailored at giving passionate music lovers and ‘live-rs’ the
opportunity to live the power of their music in more accessible and
The session allows festival goers to ‘takeover’ from the music DJ and
control playlists through customized wristbands available at the
Heineken® stand. THE TAKEOVER also allows music lovers to enjoy a
variety of unique music genres such as Pop, Jazz, Afro pop, R & B and
Heineken® leads in music and technology innovation, this is evident in
the launch of the Heineken® Ignite Bottle - a smart bottle that
interacts over music beats to create a more 'connected' party
experience. The introduction of THE TAKEOVER validates Heineken’s
commitment to provide unique and exclusive experiences for their
Festival goers seeking new music experiences can showcase their music
knowledge by creating customized ‘takeover’ playlist HERE.
Contribute to the songs on THE TAKEOVER playlist on social media using
the hashtags #HeinekenGidiFest and #LiveYourMusic.
The Heineken® brand, that bears the founder’s family name - Heineken -
is available in almost every country across the globe and is the world’s
most valuable international premium beer brand.
To follow Heineken® on Twitter visit www.twitter.com/heineken and to
become a fan on Facebook go to www.facebook.com/heineken . To view
videos, subscribe to our YouTube channel at www.youtube.com/heineken .
Enjoy Heineken Responsibly
Heineken continues to integrate its responsible consumption program into
all activities. 'Enjoy Heineken® Responsibly (EHR),' our global
brand-led approach to promote responsible consumption, first launched in
2004. Whilst the Enjoy Heineken® responsibly is the flagship of our
commitments, we are of course promoting responsible consumption
throughout our brand portfolio. As an industry leader, we believe we
should lead by example, playing an active role in promoting responsible
and moderate consumption of alcohol.
Heineken employees are ambassadors for our responsible consumption
agenda and, around the world, many markets have developed tailored
activations to spread the message locally. We also work in partnership
with many stakeholders to encourage responsible attitudes and to
understand and address alcohol misuse.
About Red Media Africa
Red Media Africa (www.redmediaafrica.com) is the PR & Empowerment
Marketing division under the parent brand, RED.
It focuses on using inspiration, empowerment and action to help brands
and organisations connect with their audiences, enhance their
bottom-lines and lead in their industries.
It has 6 major practice areas: Corporate Practice, Technology Practice,
SME practice, Governance Practice, Faith Practice and the International
Practice - with work for brands across Nigeria, Ghana, Kenya and South
RED owns the continent's largest portfolio of youth media brands. Its
Content Division holds brands across TV, radio, online and events
including Y! Magazine,YNaija.com, Rubbin' Minds, #YTech100 and the The
RED Summit. It also anchors a development firm, The Future Project,
which projects include Africa's leading youth platform, The Future
Awards Africa, HowCanIGetInvolved.com and Aiki.ng, which is run in
conjunction with Microsoft.