March 29, 2016




Heineken® Nigeria is set to thrill music lovers 
with THE TAKEOVER, a unique and interactive music experience at the Gidi 
Culture Festival on Saturday, 26 March, 2016 at Eko Atlantic City, 
Victoria Island, Lagos.

THE TAKEOVER is an element of Heineken’s ‘Live Your Music’ campaign, a 
celebration of music experiences that make people feel more alive - 
experiences tailored at giving passionate music lovers and ‘live-rs’ the 
opportunity to live the power of their music in more accessible and 
affordable ways.

The session allows festival goers to ‘takeover’ from the music DJ and 
control playlists through customized wristbands available at the 
Heineken® stand. THE TAKEOVER also allows music lovers to enjoy a 
variety of unique music genres such as Pop, Jazz, Afro pop, R & B and 

Heineken® leads in music and technology innovation, this is evident in 
the launch of the Heineken® Ignite Bottle - a smart bottle that 
interacts over music beats to create a more 'connected' party 
experience. The introduction of‎ THE TAKEOVER‎ validates Heineken’s 
commitment to provide unique and exclusive experiences for their 
music-loving consumers.

Festival goers seeking new music experiences can showcase their music 
knowledge by creating customized ‘takeover’ playlist HERE.‎

Contribute to the songs on THE TAKEOVER playlist on social media using 
the hashtags #HeinekenGidiFest and #LiveYourMusic.

About Heineken®

The Heineken® brand, that bears the founder’s family name - Heineken - 
is available in almost every country across the globe and is the world’s 
most valuable international premium beer brand.

To follow Heineken® on Twitter visit and to 
become a fan on Facebook go to . To view 
videos, subscribe to our YouTube channel at .

Enjoy Heineken Responsibly

Heineken continues to integrate its responsible consumption program into 
all activities. 'Enjoy Heineken® Responsibly (EHR),' our global 
brand-led approach to promote responsible consumption, first launched in 
2004. Whilst the Enjoy Heineken® responsibly is the flagship of our 
commitments, we are of course promoting responsible consumption
throughout our brand portfolio. As an industry leader, we believe we 
should lead by example, playing an active role in promoting responsible 
and moderate consumption of alcohol.

Heineken employees are ambassadors for our responsible consumption 
agenda and, around the world, many markets have developed tailored 
activations to spread the message locally. We also work in partnership 
with many stakeholders to encourage responsible attitudes and to 
understand and address alcohol misuse.

About Red Media Africa

Red Media Africa ( is the PR & Empowerment 
Marketing division under the parent brand, RED.

It focuses on using inspiration, empowerment and action to help brands 
and organisations connect with their audiences, enhance their 
bottom-lines and lead in their industries.

It has 6 major practice areas: Corporate Practice, Technology Practice, 
SME practice, Governance Practice, Faith Practice and the International 
Practice - with work for brands across Nigeria, Ghana, Kenya and South 

RED owns the continent's largest portfolio of youth media brands. Its 
Content Division holds brands across TV, radio, online and events 
including Y! Magazine,, Rubbin' Minds, #YTech100 and the The 
RED Summit. It also anchors a development firm, The Future Project, 
which projects include Africa's leading youth platform, The Future 
Awards Africa, and, which is run in 
conjunction with Microsoft.‎


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