ATLANTA (October 24, 2016) – FOX Sports Southeast announced today it has collaborated with multiple Grammy Award-winning rapper, actor and entrepreneur Tip “T.I.” Harris to launch a new campaign promoting Atlanta Hawks basketball on FOX Sports GO, featuring the classic track “Top Back” from his album King (Grand Hustle/Atlantic). FOX Sports GO (FOXSportsGo.com), is a free app that provides live streaming video through select programming distributors all season long, as well as other FOX Sports programming. For more information, please reference the attached FOX Sports GO FAQ document.
The promotional spots, filmed locally in Atlanta at The SWAG Shop on Edgewood Ave, will debut Thursday, October 27, during the telecast of the Hawks season opener against the Washington Wizards. The game will be televised exclusively on FOX Sports Southeast with live streaming on FOX Sports GO. Hip hop recording artist Killer Mike, who owns The SWAG Shop, makes a guest appearance in the campaign.
Tip joins Flo Rida, Dierks Bentley, Kid Ink and John Smoltz on the growing list of music artists and athletes to appear in a FOX Sports GO campaign.
“We’re elated to have the opportunity to collaborate with entertainers, especially when it’s someone so locally and culturally relevant as Tip,” said Jeff Genthner, senior vice president and general manager, FOX Sports Southeast. “This new partnership truly showcases our strong connection with the Hawks, our viewers and homegrown music.”
“As a sports fan and a supporter of all of our Atlanta teams including the Hawks, I take great pride in representing the city on the FOX Sports Go platform and shining the spotlight on the Hawks franchise and its players,“ said Harris.
FOX Sports Southeast and Tip will also debut a series of promotional spots highlighting the network’s exclusive regional coverage of the Hawks, one of the entertainer’s favorite teams.
Hawks fans can find exclusive game-day photos, videos and features on FOX Sports Southeast’s new team-specific Twitter handle: @HawksOnFSSE. Additional Hawks content can be found on FOXSportsSouth.com, Instagram and Facebook.
About FOX Sports Southeast
The FOX Sports regional networks serving the Southeast – FOX Sports South, FOX Sports Carolinas, FOX Sports Tennessee and FOX Sports Southeast – collectively reach more than 13 million households across seven states. They are the television home of the Atlanta Braves, Atlanta Dream, Atlanta Hawks, Carolina Hurricanes, Charlotte Hornets, Memphis Grizzlies, Nashville Predators, Cincinnati Reds, Indiana Pacers, New Orleans Pelicans, St. Louis Cardinals, UEFA Champions League and Bundesliga, as well as the Atlantic Coast Conference, Big 12 Conference, Big East Conference, and Conference USA. Combined, the networks televise nearly 1,400 live events each year. For more information, please visit FOXSportsSouth.com, FOXSportsTennessee.com, and FOXSportsCarolinas.com.
About Tip “T.I.” Harris
Tip “T.I.” Harris is a multi-platinum recording artist and three-time Grammy-Award winner, as well as an entrepreneur and actor whose credits include “Ant-Man,” “Get Hard,” “House of Lies,” and “Roots.” He also stars in the upcoming “Sleepless” alongside Jamie Foxx and recently joined the cast of “The Breaks” on VH1. His highly rated series "T.I. & Tiny: The Family Hustle" just completed its fifth season on VH1. On September 23, he released his politically charged EP, “Us or Else” where he speaks out about injustices including deaths of unarmed black citizens at the hands of police as well as calls on his own community to unite. Tip also kicked off his exclusive 2016 Drai’s LIVE residency at Drai’s Nightclub at The Cromwell in Las Vegas in March 5 with performances continuing through the end of the year. His two clothing lines Hustle Gang & Akoo are currently in stores.