#HeinekenLFDW2016 closes with a bang!
The last day of Heineken Lagos Fashion and Design Week is as exciting as the last three days – perhaps even more exciting considering that the turnout was larger than other days and the Heineken experiences were spectacular.
Spotted at Day 4 of #HeinekenLFDW2016 were celebrities like Abba Folawiyo, Mo Abudu, Rita Dominic, Toke Makinwa, Temi Otedola, Naeto C, Lanre Da Silver, Denola Grey, Sasha P, Stephanie Cocker, Ono Bello, Simi Esiri, amongst others who came to witness fashion like never before.
From the Heineken experience tunnel – where celebrity photographer Kelechi Amadi Obi had a makeshift studio – to the Heineken exclusive VIP lounge and the designs showcased, day 4 of #HeinekenLFDW2016 was the perfect closure to four days of thrilling experiences.
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Enjoy Heineken Responsibly
Heineken continues to integrate its responsible consumption program into all activities. 'Enjoy Heineken® Responsibly (EHR),' our global brand-led approach to promote responsible consumption, first launched in 2004. Whilst the Enjoy Heineken® responsibly is the flagship of our commitments, we are of course promoting responsible consumption throughout our brand portfolio. As an industry leader, we believe we should lead by example, playing an active role in promoting responsible and moderate consumption of alcohol.
HEINEKEN employees are ambassadors for our responsible consumption agenda and, around the world, many markets have developed tailored activations to spread the message locally. We also work in partnership with many stakeholders to encourage responsible attitudes and to understand and address alcohol misuse.
About Red Media Africa
Red Media Africa (www.redmediaafrica.com ) is the PR & Empowerment Marketing division under the parent brand, RED. It focuses on using inspiration, empowerment and action to help brands and organisations connect with their audiences, enhance their bottom-lines and lead in their industries. It has 6 major practice areas: Corporate Practice, Technology Practice, SME Practice, Governance Practice, Faith Practice and the International Practice - with work for brands across Nigeria, Ghana, Kenya and South Africa. RED owns the continent's largest portfolio of youth media brands. Its Content Division holds brands across TV, radio, online and events including Y! Magazine,YNaija.com, Rubbin' Minds, #YTech100 and the The RED Summit. It also anchors a development firm, The Future Project, which projects include Africa's leading youth platform, The Future Awards Africa, HowCanIGetInvolved.com and Aiki.ng, which is run in conjunction with Microsoft.