Premium beer brand, Heineken, will on Saturday, December 17, 2016, host celebrities, media personalities and industry leaders to an exclusive party at the Heineken House, Ikoyi, Lagos, to mark the end of an era.
Aptly themed; "One Last Time", the party is strictly by invitation and will be a celebration of the fun times and relationships built at the Heineken House. The party will also feature top Nigerian DJs, celebrities and also Heineken’s highly interactive music experience system – The Takeover.
In its years of existence, the Heineken House Lagos became known as the premium home of new experiences and excitement to visitors, celebrities and industry leaders who gather at this location to witness a range of Heineken sponsored events and activities. The Heineken House Lagos is also a Champion Planet where football lovers were hosted on Champion League match nights to an unprecedented football experience.
Coming just weeks after the #HeinekenLiveYourMusic party which thrilled music lovers in Lagos, the Heineken House Lagos – One Last Time party is another reaffirmation of Heineken’s commitment to providing premium experiences to its consumers.
The Heineken® brand, that bears the founder’s family name - Heineken - is available in almost every country across the globe and is the world’s most valuable international premium beer brand.
To follow Heineken® on Twitter visit www.twitter.com/heineken and to become a fan on Facebook go to www.facebook.com/heineken. To view videos, subscribe to our YouTube channel at www.youtube.com/heineken.
Enjoy Heineken Responsibly
Heineken continues to integrate its responsible consumption program into all activities. 'Enjoy Heineken® Responsibly (EHR),' our global brand-led approach to promote responsible consumption, first launched in 2004. Whilst the Enjoy Heineken® responsibly is the flagship of our commitments, we are of course promoting responsible consumption throughout our brand portfolio. As an industry leader, we believe we should lead by example, playing an active role in promoting responsible and moderate consumption of alcohol.
HEINEKEN employees are ambassadors for our responsible consumption agenda and, around the world, many markets have developed tailored activations to spread the message locally. We also work in partnership with many stakeholders to encourage responsible attitudes and to understand and address alcohol misuse.
About Red Media Africa
Red Media Africa (www.redmediaafrica.com) is the PR & Empowerment Marketing division under the parent brand, RED.
It focuses on using inspiration, empowerment and action to help brands and organisations connect with their audiences, enhance their bottom-lines and lead in their industries.
It has 6 major practice areas: Corporate Practice, Technology Practice, SME Practice, Governance Practice, Faith Practice and the International Practice - with work for brands across Nigeria, Ghana, Kenya and South Africa. RED owns the continent's largest portfolio of youth media brands. Its Content Division holds brands across TV, radio, online and events including Y! Magazine,YNaija.com, Rubbin' Minds, #YTech100 and the The RED Summit. It also anchors a development firm, The Future Project, which projects include Africa's leading youth platform, The Future Awards Africa, HowCanIGetInvolved.com and Aiki.ng, which is run in conjunction with Microsoft.