Lush Cosmetics quadruples in size with new concept shop at Mall of Georgia
When one door closes another one opens. Lush Cosmetics may have packed up its shop at Mall of Georgia, but it is getting ready to open its largest store in the state of Georgia this April 2017. Expanding in its original space, the new concept shop will be bigger and better at 2,282 square feet, more than three times the size of an average Lush store!
Taking inspiration from Lush’s 10,000 square-foot shop on Oxford Street and in the Borough Market, both located in London, the retail design will give new meaning to vintage charm. The store will be filled with one-of-a-kind, salvaged and reclaimed furniture that has been sourced from all over the country. This unique design concept of working from reclaimed materials reduces waste, ultimately cutting back on Lush’s environmental footprint, a value important to the brand. Plus, the neutral tones of the interior will contrast perfectly with the rainbow bright colors of Lush’s product range, including its signature bath bombs, a Georgian favorite.
The focal point will be the 17 consultation stations in the middle of the shop that will allow for enhanced one-to-one customer experiences. This area will give guests and Lush staff the chance to connect, discuss and interact with products and make personal recommendations based on in-depth conversations.
“We are very excited about our new large format location at Mall of Georgia,” said Elisa Torres, Lush’s Director of Retail. “Bigger shops, thoughtfully designed with the customer experience in mind, provide more space to demonstrate our ethics, playfully interact with our customers, and present our new and ever growing product range.”
The interactive nature of a Lush store is incredibly unique to the beauty world. As a self-appointed cosmetic grocer, Lush uses the freshest organic fruit, vegetables and essential oils to create the finest and most effective products. While in store, customers are encouraged to choose from fresh cleansing rolls, fragranced bath bomb, bars of solid shampoo, fresh face masks displayed on ice and other innovative product ranges, which are best suited for their needs.
Lush is committed to inspiring customers and prides itself on being a community-focused retailer. Through the sales of its Charity Pot hand and body lotion, of which 100 percent of the price goes directly to grassroots charities, Lush has been able to donate $17 million to organizations working to make the world a better place for people, animals and the planet.
About Lush Fresh Handmade Cosmetics:
Lush Fresh Handmade Cosmetics are purveyors of good, clean fun. They offer luxurious and ethical skincare, haircare and bath indulgences, as well as unique gifts filled with fragrant and effective products. 2015 marked Lush’s 20th anniversary of creating innovative cosmetics using fresh fruits and vegetables, the finest essential oils and ingredients that are ethically and sustainably sourced. Never tested on animals, every single Lush product is vegetarian, and about 85 percent are vegan, 40 percent preservative-free and 35 percent unpackaged. Lush supports Fair Trade, Community Trade and charitable initiatives and follows the simple policy: have the least possible impact on the environment while still producing beautiful and effective products. Lush has 250 locations across North America, including other Georgian area locations: Perimeter Mall and Lenox Square. Learn more at www.lushusa.com