'#NFLBlitz' Premieres Tuesday, August 29 at 7:00 PM ET
Hosted by Marc Istook & Erin Coscarelli
Streams Live on Twitter Monday-Thursday at 7:00 PM ET
NFL Media will launch a new 30-minute live show on Twitter beginning Tuesday, August 29. #NFLBlitz will be produced by NFL Network from its studios in Los Angeles and be available at NFL.twitter.com and via @NFL.
Hosted by NFL Network's Marc Istook (@MarcIstook) and Erin Coscarelli (@erincoscarelli), #NFLBlitz will cover breaking news, game highlights, key storylines, fantasy projections, team power rankings and pre-game updates, all while incorporating fun, entertaining and engaging Twitter content as the NFL conversation unfolds live on the platform each day. Throughout the show, Istook and Coscarelli highlight top NFL trends based on social metrics, data and buzz, as well as incorporate fan reaction and opinion through Twitter. Various NFL Network talent and current NFL stars will appear on the show, which will run through Super Bowl week in Minnesota leading up to Super Bowl LII.
Following its debut on August 29 at 7pm ET, #NFLBlitz will live stream on Wednesday and Thursday, August 30-31, and Monday-Thursday, September 4-7. Starting on September 10, #NFLBlitz will air Monday through Thursday at 7pm ET throughout the 2017 NFL season.
The launch of #NFLBlitz is part of a new multiyear deal the NFL and Twitter announced in May to deliver uniquely packaged official NFL video and other types of content to fans around the world daily, year-round.
As part of the collaboration, the NFL will utilize Periscope and Twitter to bring fans unique live pre-game access from each of its primetime game windows, as well as other key match-ups during the season. The NFL will also continue to program a full slate of highlights, breaking news and analysis, and fan favorites like "Throwback Thursday" (#TBT) to keep its fans in-the-know on everything NFL. From gameday to historical content, Twitter is the place for NFL fans.