America Spoke: Julia Rose Miller is the 2018 Face of Torrid
Following Six-Month Competition That Included Walking the Runway at
New York Fashion Week
LOS ANGELES, CA – Torrid, the hottest fashion brand for sizes 10 to 30, announced today that 20-year-old Julia Rose Miller is the winner of their 3rd Annual Torrid Model Search. A student hailing from Round Rock, Texas, Julia Rose was selected from a diverse pool of over 15,000 women from across the U.S. and Canada, and will serve as a Torrid brand ambassador for the coming year.
As part of her new role as the 2018 Face of Torrid, Julia Rose receives a Torrid modeling contract and wardrobe. She will host Torrid store openings and events, star in seasonal fashion campaigns and appear on the brand’s social media channels throughout the year. Julia Rose will also work with the brand on establishing an anti-bullying platform for the Torrid Foundation, which was established in 2017 to raise funds in support of non-profit organizations dedicated to helping women.
A brand loyalist since the eighth grade, Julia Rose describes her first visit to a Torrid store as feeling like a dream. “To see women who looked like me on the walls and in the windows shocked me,” she says. “I was bullied a lot for my appearance, which made me feel powerless, but seeing how Torrid portrayed women of all sizes gave me confidence. I hope to use this opportunity, with the help of Torrid Foundation, as a platform to inspire other women who went through the same thing as me, to show them that being a size-14 girl is okay — matter of fact, it’s beautiful.”
The search for the 2018 Face of Torrid began last May with an online casting, followed by live casting events in four major U.S. markets – Los Angeles, Seattle, Houston and Atlanta – as well as the search’s first foray into the Canadian market with a casting in Toronto. A panel of celebrity judges, including Project Runway winner Ashley Nell Tipton, celebrity make-up artist Priscilla Ono and supermodel Candice Huffine helped select the top ten finalists who would move on to the next big event: walking in Torrid’s first-ever runway show at New York Fashion Week, which was heralded as a bold new move towards increased diversity and inclusiveness in the fashion industry. Following the show, Torrid narrowed the group down to the final four, and then let America vote for the next Face of Torrid.
“From thousands of applicants, America chose Julia Rose and we couldn’t be happier. She embodies everything about Torrid,” said Liz Muñoz, Torrid President. “She’s fearlessly confident, loves fashion and, of course, she’s drop-dead gorgeous. Julia Rose is exactly the kind of woman we celebrate every day at Torrid with fabulous-fitting fashion that makes her look and feel amazing. We’re thrilled to have her represent our brand as the 2018 Face of Torrid.”
Julia Rose joins the ranks of past Torrid Model Search winners, Lyanna Lynette and Maria Gimena, whose careers were jumpstarted after receiving the honor. Her debut campaign for Torrid will be the Spring II Collection, featuring looks straight from the brand’s New York Fashion Week runway show. These styles represent key trends for the upcoming season, including bold florals and romantic silhouettes, with elevated details like hand embroidery and beaded elements.
“Joyful doesn’t even begin to describe the way I’m feeling right now,” says Julia Rose. “As the New Face of Torrid, I can’t wait to travel and meet the diverse group of Torrid women. It’s an honor to get the opportunity to inspire women and help them love who they see in the mirror!”