March 8, 2018 - Students who participate in Warner Bros. Pictures' and New Line Cinema's LIFE OF THE PARTY Premiere Promotion can help bring the party-and the movie premiere-to their city simply by showing they have more school spirit than their peers at other colleges across the country.
Starting today, the Premiere Promotion will launch online at www.LifeofthePartyPremiere.com and via all WB social arenas. Just by posting a photo on a social media account depicting their school spirit and uploading it to the site, students will be eligible to make their school's town the site of the LIFE OF THE PARTY World Premiere. Participants will also need to follow either the official "Life of the Party" Twitter or Instagram accounts (see links below) during the entirety of the Promotion to remain apprised of Promotion developments.
In the spirit of March's usual madness, the initial phase of the Promotion begins today, March 8, 2018, and entries will be accepted through 11:59 PM PT on Wednesday, March 21, 2018. Phase two begins on Friday, March 23, when the Top 25 universities vying for the Premiere will be announced on the website. Then the Promotion heats up between them, with the last school standing announced on Friday, April 6.
Starring the eternally youthful Melissa McCarthy, LIFE OF THE PARTY tells the story of longtime dedicated housewife Deanna who, when her husband suddenly dumps her, turns regret into re-set by going back to college-alongside her daughter-and plunging headlong into the campus experience!
It's possible that no one is quite as spirited as McCarthy's Deanna, but real students can give it the old college try by entering the promotion beginning today, and continuing to share with all their friends on social media channels, proving just who has the most school spirit in the U.S. One lucky university will then be selected to host the movie's star-studded, red carpet world premiere in their city in advance of the film's release in theaters on May 11.