The classic American candy company was sold at auction to Spangler Candy, makers of DumDums suckers, Saf-T-Pops, and – yes – the not-so-beloved Circus Peanuts. Spangler’s bid of $18.83 million beat 2 other offers, including one from former Necco CEO Al Gulachenski’s group, Round Hill Investments.
Over the past few months, CandyStore.com has actively supported the #SaveNecco campaign. We worked to spread awareness of Necco candy’s popularity and the Great Necco Wafer Panic and, working with Gulachenski, and a GoFundMe campaign to save the Boston-based company.
While we are sorry Al and his team were not the winning bidders, Spangler’s acquisition appears to be a good outcome for the future of Necco brands. Spangler is a fourth-generation family run candy company, and all sources seem to think they will continue the Necco brands into the future.
CandyStore.com is proud and honored to have been a small part of this story. This quote from
Al’s Facebook page touched us especially:
The good news is that Necco Wafers and Sweathearts will survive!
Your efforts and the publicity generated by this gofundme played a big part in the sale. The campaign also generated interest from others that were part of the proceedings yesterday that may not have happened without this effort.
First and foremost we need to thank CandyStore.com for generating the interest in the story and for breaking the news of our gofundme site. Please make sure you all get your Necco wafers from them in the future.
Aw! Al, your stepping up definitely influenced how the sale of Necco went and helped to ensure the brands will go on. On behalf of everyone at CandyStore.com and Necco fans everywhere, thank you!
And to all you Necco candy lovers out there, thank you!
By rushing to buy Necco Wafers in a panic last month – even offering to trade in your 2003 Honda Accord – you made it clear that Necco candy is still popular and deserves to live on. It was your actions that spoke so loudly and saved a legendary candy company.