NEW YORK — The foods you introduce your little ones to in the beginning significantly impact their lifelong health, and no brand knows this better than Lil Mixins. The creator of easy to use egg and nut powders to reduce infants risk of developing food allergies recognizes that not all parents have a variety of baby food options when living on a shoestring budget.
Partnering with New York City’s largest food rescue organization, City Harvest, Lil Mixins donated 1,000 units of their flagship Infant Peanut Powder to assist parents in need. In addition to these supplemental food blends, recipients will receive literature on how to use the products, how they can sign up for more and further education on infant food allergies.
“We are committed to ensuring that all babies are protected, so our work can't end with the donation,” Lil Mixins founder Meenal Lele said. “Lil Mixins’ goal is that no child ends up sick like my son.”
Lele’s entrepreneurial journey to produce Lil Mixins began after her child was diagnosed with severe food allergies. Although the research wasn’t available at the time, studies in the past few years have shown that regularly including allergenic foods into a baby’s diet as early as four months of age could drastically reduce the rate of developing food allergies.
Donating to a worthy cause, Lil Mixins hopes to educate parents and meet the needs of the youngest population prone to hunger. New York City is home to 1.2 million people facing hunger every year, including one in five children.
Living on a fixed income poses a challenge for many families as the cost of living rises. Often the most basic necessities like nutritious food are sacrificed to pay rising rent, utilities and childcare, which makes food programs like City Harvest crucial to support.
About Lil Mixins: Meenal Lele is a Philadelphia based entrepreneur, mother of two, and the founder of Lil Mixins. After her son’s diagnosis with severe food allergies and learning about the groundbreaking LEAP Study, she made it her life’s mission to end the food allergy epidemic in America. Meenal has been featured in television, radio, and print. Learn more atwww.lilmixins.com.
About City Harvest: Founded in 1982, City Harvest is a food rescue non-profit. This year alone it will collect 64 million pounds of good, nutritious food from farms, restaurants, grocers and manufacturers to feed hungry New Yorkers. The organization delivers this food, free of charge, to hundreds of soup kitchens, food pantries and other community food programs. Learn more at https://www.cityharvest.org/.