Huel, the fastest-growing nutrition brand in the world, today announced the launch of Huel Bars in the United States. The new bars, which are 200 calories, are available in chocolate and salted caramel flavors, contain all 27 essential vitamins and minerals, making them the perfect snack, whether in between meals, on-the-go, at home, in school or at the office. The bars are available for $28 per box (15 bars per box), beginning today at Huel.com
These soft and chewy, high-protein, gluten-free, vegan bars are nutritious and delicious. Each Huel Bar is also high in fiber and lactose-free. The salted caramel Huel Bar features a smooth caramel flavor with a pinch of sea salt and chocolate chips. The chocolate Huel Bar is rich and indulgent with chocolate chips.
Each bar contains:
- The ideal amounts of 27 essential vitamins and minerals, to give your body all the micronutrients it needs
- 12g of high-quality, plant-based protein, with a perfect amino acid profile
- Low-GI, slow-release carbs to provide energy
- Balanced omega-3, omega-6 and monounsaturated fats, creating an excellent fatty acid profile
- Soluble and insoluble fiber, for digestive health
- No GMO ingredients; no soy, eggs, dairy, meat or animal products
Huel Bars are made using oat flour and rolled oats, pea and brown rice protein, cocoa powder, coconut, date syrup and flaxseed. Huel adds a unique blend of essential vitamins and minerals, delivering a balanced nutritionally complete snack.
Huel, has sold over 50 million meals worldwide to customers in over 80 countries and also offers nutritionally complete meals available in powders (including gluten-free options) and Ready-to-drink, making nutrition fast, easy and affordable.
“As Huel has continued its rapid growth in the United States, with millions of meals from our powders and Ready-to-drinks being enjoyed from coast to coast, we are proud to introduce the Huel Bar to the U.S. marketplace,” said Julian Hearn, CEO and co-founder of Huel. “We have created a truly unique bar that not only tastes great but provides the important nutrition you need between meals or on-the-go.”
Huel's mission is to make nutritionally complete, convenient, affordable food, with minimum impact on animals and the environment. The UK-based brand was co-founded in 2015 by entrepreneur Julian Hearn, and renowned nutrition expert James Collier. The brand is Europe’s number one complete nutrition brand and the fastest-growing nutrition brand in the world today, celebrating over 50 million meals sold in 2019.
Being nutritionally complete means each product contains at least 100% of each of the recommended nutrients of protein, carbohydrates, fibre and fats, plus at least 100% of the European Union’s “Daily Recommended Amounts” of all 27 essential vitamins and minerals based on a 2,000 calorie intake per day.
Huel has launched a number of nutritionally complete products including Huel Powder, a convenient Ready-to-drink format available in three flavors, the world’s first nutritionally complete granola and an on-the-go bar which makes for the perfect snack.