Like so many of you, I've been a bit obsessed with ingredients over the last few years. It started with the the food I was eating, and when I got that cleaned up I started looking at my skincare routine. After some research I found that there’s a general lack of regulation in the skincare industry and especially in labeling. Sadly, there's no clear definition of what "all natural" really means and that leaves a lot up for interpretation. As a result you can walk into a health food store and buy a product labeled “all natural", that is anything but, and it's perfectly legal. That was disturbing.
So I started experimenting and making my own lotion (I mentioned I was a little obsessive, didn't I?). After a lot of trial and error I perfected my recipe — the final product is recipe #32 — and started using it regularly. Friends and family started using it, then requesting it.
I was never a fan of lotions and creams, they never completely absorbed and always felt like they left a film on my skin, and what I really loved about my new lotion recipe was that it absorbed completely and left no residue behind. So I started experimenting with other products — serums, scrubs, etc. I never had great skin but after using my newly created serum for a couple of weeks I started to see improvement in fine lines and noticing a radiance that I never had before. My oily skin became less oily, I now consider it normal, and my large pores shrunk.
Through all the experimentation I discovered how very simple products can be quite effective and feel very luxurious and knew there were alot of others out there looking for the same clean approach to beauty. The rest is history.
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