DeeBee's Organics Takes Back Summer with Delicious, Health-Conscious Freezies Exclusively Produced with Certified Organic Fruit

June 28, 2020

Victoria, B.C., Canada. -- DeeBee's Organics produces 100% organic treats with short label, clean ingredients ready to inspire moments of joy in every member of the modern family. For summer 2020, DeeBee's Organics releases in 12,000 retail stores across North America two utterly delicious products, including its plant-based Organic SuperFruit Freezie. In collaboration with Disney, its Organic Ice Wands feature packaging with characters Anna, Elsa and Olaf from Frozen 2. DeeBee's Organics shelf-stable freezies are made from premium organic fruits with zero added artificial flavors, colors, or preservatives and are allergen-free of nuts, dairy, fish, wheat, and soy. Made for the everyday parent and child, DeeBee's Organics reinvents nostalgic treats with nourishing Non-GMO, organic fruits. 

At the heart of DeeBee's Organics is Founder and Ph.D. Medical Scientist Dr. Dionne Laslo-Baker, a Canadian expert on the impacts of environmental toxins such as pesticides -- especially in the food chain. As a renowned research scientist and mother of two children, Laslo-Baker quickly earned early praise in her field of maternal-fetal toxicology by winning an array of awards, including "Humanitarian of the Year" (Hospital for Sick Children, Toronto). By virtue of her breakthrough research and dedication to the science behind organic foods, DeeBee's Organics was born. Laslo-Baker cares a whole lot about healthy, ethically-sourced treats for her own kids, and yours. 

While in the kitchen with her son and daughter, a spark of genius spawned with Laslo-Baker's family's idea for a line of "Tea-Pops." After initially getting this frozen product in several hundred stores, DeeBee's Organics pivoted to their shelf-stable Organic SuperFruit Freezie, and sales have grown triple digits year-over-year since 2017. DeeBee's Organics is on target to sell more than 30 million freezies in 2020.

"My goal for DeeBee's Organics is for every kid everywhere to have access to wholesome, clean-label treats," says Dr. Dionne Laslo-Baker. "Families making memories while connecting over a simple, organic snack is what DeeBee's is all about. We want it to be effortless for parents to make conscious snacking really fun. We are proud to be a woman-owned B Corporation helping to empower women, children, and families as we thrive to be a force for good in the world. Our collaboration with Disney is of great importance to us as we unequivocally support films with strong women cast in lead-roles."

DeeBee's Organics sources its high mineral content water from the volcanic streams of Mount Etna (Sicily, Italy) where an artisanal food and wine scene has emerged. Organic produce is procured from organic Non-GMO farms with its manufacturing plant leveraging renewable energy; the production facility is also free from the top eight allergens (peanuts, tree nuts, milk, eggs, fish, shellfish, soy, sesame, and wheat). 

Detailed product information is listed below:

Organic SuperFruit Freezie
DeeBee's Organics' SuperFruit Freezie is the first organic, freeze-at-home 100% organic fruit juice and puree that has no artificial flavors, colors or preservatives. DeeBee's Organics uses the finest organic fruit to craft exceptional plant-based freezies. In just a handful of years with Organic SuperFruit Freezie on the market, DeeBee's Organics has quickly become one of the leading natural shelf-stable novelty brands. Each bag of SuperFruit Freezie (10 freezies per bag) includes three delicious varieties the whole family can enjoy -- Tropical, Strawberry and Grape (Canada); or Blueberry Pomegranate, Strawberry Lemon and Mango Orange (USA).

Organic Ice Wands Featuring Disney's Frozen 2
DeeBee's Organics introduces individual freezie packaging inspired by the beloved characters Anna, Elsa and Olaf from Disney's Frozen 2. DeeBee's Organics is thrilled to collaborate with Disney to produce the new Organic Ice Wands in adherence to the rigorous Disney Nutrition Guideline Criteria. Certified Organic and made with real fruit juice and a touch of organic cane sugar, DeeBee's Organic Ice Wands featuring Disney's Frozen 2 contain nothing artificial and have no added colors. The product has under 5g total sugars and 20 calories per pop. 

About DeeBee's Organics  
Launched outside their hometown in 2014, DeeBee's Organics innovates clean, short-label, chemical-free, delicious fruit-based treats for today's modern family. A certified Women-Owned B Corporation, DeeBee's Organics is run by Ph.D. medical scientist Dr. Dionne Laslo-Baker whose dedicated her renowned science career to the advancements of maternal-fetal toxicology. In 2017, DeeBee's Organics' flagship Organic SuperFruit Freezie hit the U.S. grocery marketplace to huge success. In four quick years, DeeBee's Organics has exponentially grown to be available in more than 12,000 stores across North America, including Kroger, Wegmans, Loblaws, Walmart, Albertsons/Safeway, and Whole Foods locations.

DeeBee's Organics has amassed nearly 20 distinguished awards, including "B Corporation -- Best for the World Award" from Changemakers (2017, 2018) and Dr. Dionne Laslo-Baker is the only Canadian entrepreneur selected for the EY Entrepreneurial Winning Women(TM) North America Class of 2019. DeeBee's Organics has garnered national accolades from the Wall Street Journal ("One of the Five Foods You Will Soon Be Eating"), Reader's Digest ("14 Kid Foods You Should Still Be Eating"), Good Morning America ("Top 13 Products at Summer Fancy Food Show"), and many other notable media outlets.

In 2020, DeeBee's Organics announced its employee-driven charitable initiative Dreamlauncher, which weaves staff members' "dreams of giving" into the fabric of the business. Dreamlauncher unites staff around thinking beyond themselves and utilizing DeeBee's Organics' platform for a greater good. Each team member champions a special cause that is personally meaningful to them. DeeBee's Organics supports their efforts with paid time for volunteering, in-kind donations, and contributions from their employee stock program.

DeeBee's Organics' Board of Advisers includes former Vega executives Derek Chan (former CFO) and Anthony Rosenthal (former VP of Marketing). Brian Braden (former VP of Sales, Clif Bar) has joined DeeBee's Organics as Chief Operating Officer.  

For more information regarding DeeBee's Organics, please visit: deebeesorganics.com
 

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