The Rise and Fall of Fashion Trends from Whipped Coffee to Coquette Aesthetic
- Ash Brown

- Sep 14
- 4 min read
In recent years, the world of trends has seen a whirlwind of changes, from culinary delights to fashion statements. The journey from whipped coffee to the coquette aesthetic illustrates how quickly interests can shift and evolve. This blog post will explore some of the most notable trends from 2020 to 2024, highlighting their peaks and declines, and what they reveal about our collective tastes.
Whipped Coffee: The 2020 Sensation
In 2020, whipped coffee, also known as Dalgona coffee, took the internet by storm. This frothy, creamy beverage became a staple for many during the pandemic, as people sought comfort in simple yet indulgent recipes. The ease of making whipped coffee at home, combined with its visually appealing presentation, made it a perfect candidate for social media sharing.

The trend not only provided a delightful caffeine fix but also served as a creative outlet for many. As people experimented with flavors and presentations, whipped coffee became a symbol of resilience and creativity during challenging times. However, as the world began to reopen, the fervor for whipped coffee gradually waned, making way for new culinary trends.
Birria Tacos: The 2021 Culinary Hit
As we moved into 2021, birria tacos emerged as the next big food trend. Originating from Mexico, these flavorful tacos filled with slow-cooked meat and rich spices captured the hearts (and stomachs) of food enthusiasts everywhere. The rise of birria tacos was fueled by their mouthwatering appearance and the satisfying experience of dipping them into a savory consomé.
The popularity of birria tacos was not just a fleeting moment; it represented a growing appreciation for authentic, diverse cuisines. Food lovers flocked to restaurants and food trucks to indulge in this delicious trend, and many took to their kitchens to recreate the dish at home. However, as with many trends, the excitement eventually subsided, paving the way for new culinary explorations.
Barbie Pink: A Color Trend for 2023
Fast forward to July 2023, and we witnessed the explosive rise of "Barbie pink." With the release of the highly anticipated Barbie movie, this vibrant hue became a cultural phenomenon. Searches for "Barbie pink gingham dress" skyrocketed by 2,650%, while "Barbie pink jumpsuit" saw a remarkable increase of 350%. The film not only reignited nostalgia but also inspired a new wave of fashion choices.

The influence of the Barbie movie extended beyond fashion; it permeated various aspects of pop culture, from home decor to beauty products. The color pink became synonymous with fun, femininity, and empowerment, capturing the imagination of a diverse audience. However, as trends often do, the fervor for Barbie pink began to fade, leaving room for new color palettes to emerge.
The Red Boot Trend: March 2023's Fashion Statement
In March 2023, the "red boot trend" took center stage, captivating fashion enthusiasts with its bold and daring aesthetic. Red boots became a statement piece, symbolizing confidence and individuality. This trend was characterized by a variety of styles, from sleek ankle boots to chunky knee-high designs, appealing to a wide range of fashion tastes.
The red boot trend exemplified how fashion can be both expressive and transformative. As people embraced this eye-catching footwear, it became a staple in many wardrobes. However, like all trends, the red boot phenomenon eventually began to wane, making way for new styles and inspirations.
Mob Wife Aesthetic: The Top Trend of 2024
As we entered 2024, the "mob wife aesthetic" emerged as the top trending style, reaching its peak in January. This aesthetic drew inspiration from the glamorous yet gritty world of mob wives, characterized by bold fashion choices, luxurious fabrics, and a touch of rebellion. The trend resonated with those seeking to channel their inner strength and confidence through their clothing.
However, despite its initial popularity, the mob wife aesthetic has been on a decline since its peak. This shift highlights the ever-changing nature of fashion trends, as what once captivated the masses can quickly fall out of favor.
Coquette Aesthetic: A New Wave of Interest
In January 2024, search interest in the "coquette aesthetic" reached an all-time high. This trend, characterized by soft, feminine styles and romantic elements, saw significant increases in searches for "coquette soft style" (+550%) and "bow coquette" (+350%). The coquette aesthetic appealed to those looking for a whimsical and playful approach to fashion.

The rise of the coquette aesthetic reflects a broader cultural shift towards embracing femininity and nostalgia. As people sought comfort in their clothing choices, this trend provided a sense of escapism and romance. However, like its predecessors, the coquette aesthetic may also face a decline as new styles and influences emerge.
Conclusion
The journey from whipped coffee to the coquette aesthetic illustrates the dynamic nature of trends in our society. Each trend, whether culinary or fashion-related, tells a story about our collective desires and interests at a given moment. As we continue to navigate the ever-changing landscape of trends, it is essential to appreciate the creativity and expression that each one brings.
While some trends may fade, they often leave a lasting impact on our culture and inspire future innovations. As we look ahead, it will be fascinating to see what new trends will capture our attention and shape our experiences in the years to come.






























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