7 Top Social Media Mistakes


Social media gives unprecedented access to people interested in your niche or industry, or the products and services you offer. However, some new users of the networks can get so excited by the prospect of more profits that they actually end up costing themselves through simple yet avoidable mistakes. Here are the top 7 to watch out for if you are a newbie social media marketer.

1. Unclear goals

Do you want sales, subscribers, followers? Plan every campaign around a specific goal, which you can measure by getting the target market to take particular action. By limiting the number of actions available in the message or campaign, you help to reduce returns, unsubscribes, and unfollows.

2. Unprofessional presence

Make your profile as informative and professional as possible. Include basic information that potential customers or clients want to know, along with info that makes you stand out from your competition. A logo and colors help you to be recognized at a glance, so be sure to add a unique and professional logo to your profile.

3. Take suggestions

As soon as you sign on for most social sites, they ask you what you are interested in and give recommendations as to who you might like to follow. Take these suggestions seriously and sign up,