FRYE Atlanta Celebrated the Season During Its Annual Holiday Caroling Event

On Saturday, December 17, 2016 over 700 shoppers celebrated the spirit of the holiday season at FRYE’s Atlanta store at Ponce City Market during its second annual rockin’ holiday caroling event with The Whiskey Gentry. From 1 to 4 p.m., locals and visitors alike experienced a high-energy, live acoustic show outside the store while enjoying hot drinks from American Spirit Whiskey, Wild Heaven craft beers, and cookies from Atlanta favorite Farm to Ladle. Shoppers also enjoyed complimentary on-site customization with a purchase from acclaimed chain stitch embroidery collective Ft. Lonesome. Perfect for holiday gifts, guests also raved about Frye’s Holiday Collection, which includes an array of exclusive hats, scarves, gloves, belts and more for men and women.

The Frye Company’s Atlanta flagship store is located in Ponce City Market at 675 Ponce de Leon Ave. NE, Atlanta, Georgia 30308. Stay connected on Twitter and Instagram at @thefryecompany | #fryeatlanta.

To learn more about The Holiday Collection, visit Frye online at:

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FRYE Hot Cider Toddy Recipe:

2 oz American Spirit Whiskey

.5 oz Lemon Juice

.5 oz Demerara, Ginger, cardamon syrup5 oz Apple Juice

Garnish with cinnamon and clover

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Our Favorite Holiday Looks:

Blaze Scarf, Camel, $158

A new take on equestrian style. This beautifully handcrafted Italian-made wool scarf with fringe edges draws its inspiration from the typically white broad marking down the center of a horse’s face, called the blaze.

Dendron Scarf, Brown, $158

Distinctive, one-of-a-kind style. Inspired by the uniquely twisted trees found in Joshua Tree National Park, this Italian-made wool scarf with weathered wood print lends cold-weather character to any wardrobe.

Fingerless Moto Glove, Black, $98

A statement in fashion and function. Handcrafted in Italy from luxurious nappa leather and accented with the bold buckle hardware of our iconic Engineer boot, these racing-inspired fingerless gloves are the smart-chic way to tackle the cold while keeping fingers free.

Roper Poncho, Black or Camel, $358

Native American inspired with a modern twist. Handcrafted in Italy from the softest wool, this patterned poncho with fringe detailing takes layering to effortlessly stylish and ultra-cozy extremes.

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