Keune Haircosmetics’ Atlanta BLEND Launch Party a Success
Keune Haircosmetics, a global hair care company with North American headquarters in Atlanta, launched its much-anticipated new hair-styling product line BLEND at an exclusive, invite-only event on January 22, 2017.
Produced by Bill Kaelin Marketing and located at the striking Southern Exposure venue within King Plow Arts Center on Atlanta’s Westside, the event hosted over 250 hair stylists and tastemakers, and played off of a “blended” theme throughout, including a variety of unexpected artistic experiences, entertaining performances and creative food and drink.
“Keune BLEND’s launch party was a celebration of individuality, personal style, true beauty and art,” says Atlanta-based Rachael Hoffman, VP of Marketing for Keune North America. “We are thrilled with the positive reception to Keune’s hot new hair styling line, and look forward to continuing to expand BLEND’s reach for consumers and hair stylists alike throughout Atlanta and North America’s hair salons. For a company that has been around for over 97 years, in 72 countries – we are just getting started in the states and the response has been tremendous.”
Southern Exposure’s expansive 7,000-foot space with soaring 25-foot ceilings, more than 2,000 panes of glittering glass windows and unique vignettes set the scene for the BLEND creative experience to unfold. Everywhere guests turned there was something to stimulate the senses. Atlanta DJ Ree De La Vega put a bounce in partygoers’ steps with her sick beats, while famed local graffiti artist Dr. Dax created a large-scale painting that was given away at the end of the evening. An aerialist flew over an all-white photography area where guests were given the opportunity to take part in a live photo shoot. Performance artist Diego entertained onlookers through a glass-walled bathroom space, where he played with BLEND products and various hairstyles, while hair models with makeup by Crush Studio and styling by nationally renowned Keune artists George Alderete, Edward Woody and Switzerland’s Mike Karg showcased trendy BLEND looks throughout the crowd. Garbed in over-the-top wigs filled with colorful BLEND products, drag queen hosts took Polaroid photos of guests that hung from clotheslines during the event, and later, attendees took home their snapshots. The hosts included the fabulous Dax ExclamationPoint, who has appeared on RuPaul's Drag Race; Brigitte Bidet, who emcees her show “Tossed Salad” at Burkhart’s Pub; and Hydrangea Heath, who performs for the “Tossed Salad” and “Gurlfrandz” shows in Atlanta. Bold American Catering tantalized taste buds with creative bites that juxtaposed flavors like sweet and savory and cool and hot, such as bacon and peanut butter shots and cantaloupe and pineapple with smoked chili powder. At the open bar, Bai cocktails matched BLEND’s hot-hued packaging in flavors like blood orange, pineapple and grapefruit and Atlanta’s Wild Heaven provided yellow cans of Emergency Drinking Beer. Plus, mobile sips and treats included Cult Carts’ “adult” cotton candy in unexpected blended flavors, such as Strawberry Fig Balsamic, Lavender Cookies & Cream and Vanilla Popcorn, as well as a model who brought bubbly to partygoers with her “Champagne dress.” Tito’s Vodka served up Moscow Mule slushies from the dry ice bar in VIP.
Fashioned for the modern muse, style chameleon and free spirit, Keune BLEND sparks creativity with endless mix-and-match hair-styling options. The 14 premium products in the modern and colorful BLEND collection feature packaging with silver metallic, bold black and a rainbow of hot hues, and look just as great on your shelf or countertop as it does when used on your hair. The line encourages personal style by offering everything you need to work with volume, texture, hold, shine and more. Use each product, from a shaping texturizing cream to a de-frizzing shine booster, alone or create a custom mash-up that suits your hair or the mood and mode of the moment. Grab two, three, four—as many products as you want—to invent a whole new shape and make it your own. It is top-shelf mixology for hair that’s going places.
Need inspiration? Keune has got you covered with eight international looks inspired by today’s street fashion and DIY videos to help you create them.
All Keune BLEND products are available for purchase at professional salons, including Salon 124 and Genesis Salon locations in the Atlanta area. To find one near you, visit us.keune.com/salonfinder.