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The NFL Draft will be held in Philadelphia from April 27-29, and to celebrate one of the most anticipated sporting events of the spring, the NFL is transforming part of the Benjamin Franklin Parkway into the NFL DRAFT EXPERIENCE PRESENTED BY DANNON OIKOS TRIPLE ZERO, a free expansive outdoor football festival. Fans of all ages and teams will be able to take part in the future of football through interactive exhibits, immersive games, virtual reality experiences, player autograph sessions, and more.

NFL Senior Vice President of Events PETER O’REILLY, Philadelphia Mayor JIM KENNEY, and former Eagles quarterback and Co-Chair of the Philadelphia NFL Draft Host Committee RON JAWORSKI today announced the launch of the NFL Draft Experience at the historic Philadelphia Museum of Art.

“We are thrilled to bring our largest fan festival ever, spanning the size of twenty-five football fields, to Philadelphia,” said O’Reilly. “Thanks to our partnership with the City of Philadelphia, the Philadelphia Eagles, and the Philadelphia Convention & Visitors Bureau (PHLCVB), we are bringing more interactive attractions to the NFL Draft Experience and creating life-long memories that fans will never forget.”

“We stand ready to welcome visitors and residents to this one-of-a-kind experience,” said Mayor Kenney. “Philadelphia received international praise as an excellent host for both the Pope and the Democratic National Convention, and we are very excited to add the NFL to our guest list.”

NFL Draft Experience Presented by Oikos Triple Zero:​

NFL Draft Experience hours of operation are: Thursday, April 27: Noon to 11 PM; Friday, April 28: Noon to 11 PM; and Saturday, April 29: 10 AM to 6 PM.

Among the NFL Draft Experience fan events:

  • Combine Corner – From racing against NFL players to running routes, fans can test their football and athletic skills at Combine Corner, which includes the Vertical Jump and 40-Yard Dash.

  • NFL Virtual Reality – Experience NFL games using virtual reality technology.

  • The Vince Lombardi Trophy – Fans will have the opportunity to take their photo with the Super Bowl trophy.

  • AFC & NFC Locker Rooms – Visit a replica NFL locker room as it appears on gameday. Experience the sights of an NFL pregame with sleek translucent LCDs.

  • NFL Museum (Pro Football Hall of Fame display area) – This exhibit features historical Eagles memorabilia, Super Bowl rings and Conference Championship trophies. Fans can get a digitalized Pro Football Hall of Fame bronze bust in their likeness.

  • College Football Corner – Fans can view College Football Hall of Fame memorabilia from former first round Draft picks and Eagles legends, and cheer on Draft prospects from their favorite college team. Life size player mannequins offer unique photo opportunities.

  • NFL Draft Experience Tailgate – Enjoy selections from some of Philadelphia’s best restaurants in a “taste of the town” tailgate.

  • NFL Network Set – Watch NFL Network analysts break down the NFL Draft.

  • ESPN Set – Check out SportsCenter LIVE from NFL Draft Experience.

  • NFL Shop at Draft – Stop by for the largest assortment of NFL Draft merchandise, including customizable Nike Jerseys and the official 2017 NFL Draft Cap by New Era and other exclusive Draft caps.

  • NFL Draft Set – Visit the official NFL Draft set from Thursday to Saturday and see the view from behind the podium.

“We are excited to welcome 200,000 football fans to Philadelphia this April who will generate an estimated $80 million in economic impact for our city,” said PHLCVB President & CEO JULIE COKER GRAHAM. “The NFL Draft is truly a great opportunity for Philadelphia to shine on the national and international stage, and we are working alongside our hospitality partners to ensure that fans far and wide make the trip for this exciting event.”

“Together with my host committee co-chair Ira Lubert, we are hard at work making certain that our business community is fully engaged in what promises to be an incredible week of football fun for Philadelphia,” said Jaworski.

About the 2017 NFL Draft

The 2017 NFL Draft is returning to Philadelphia, home to the first Draft, which was held at the Ritz-Carlton Hotel in 1936. Additionally, the city hosted the event in 1949-50, 1953-54, 1956 (Rounds 1-3) and 1957-61. Festivities will be held along the Benjamin Franklin Parkway, incorporating famed city landmarks such as the Franklin Institute and the Philadelphia Museum of Art.

Round 1 will take place on Thursday, April 27 while Rounds 2-3 will be held on Friday, April 28. The Draft will conclude on Saturday, April 29 with Rounds 4-7. For the first time in history, the Draft theater will be constructed outside on the steps of the Philadelphia Museum of Art. This unique set up will allow for the largest live audience to ever see the selection announcements.

A limited number of tickets will be made available for the theater. Information regarding obtaining these tickets will be released in the weeks ahead. No tickets are required for the free NFL Draft Experience.

In early March, fans may download the NFL Draft – Fan Mobile Pass app at By registering for Fan Mobile Pass, fans are not only eligible to win tickets to the 2017 NFL Draft, but also receive exclusive access to all of the action at NFL Draft Experience.

The 2017 NFL Draft, televised nationally by NFL Network and ESPN, will begin at the times listed below.

  • Thursday, April 27 – 7:00 PM ET

  • Friday, April 28 – 6:00 PM ET

  • Saturday, April 29 – 11:00 AM ET

For more information on NFL Draft Experience attractions, events and hours of operation, visit

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