mtv’s “fear factor” delivers network’s biggest series premiere in two years
UP A WHOPPING +164% VS. TIME PERIOD AVERAGE, “FEAR FACTOR” WAS #1 UNSCRIPTED SHOW ON CABLE
New York, NY – MTV’s “Fear Factor” hosted by Ludacris delivered the network’s highest rated series premiere in two years (P18-34) with the successful refresh of the break-through show. Up a whopping +164% vs. time period average, “Fear Factor” delivered a .83 (P18-34) rating and nearly one million total viewers. It was also Tuesday’s #1 unscripted show on cable (P18-34) and helped deliver MTV’s best Tuesday in a year and a half.
Additionally, “The Challenge: Champs vs. Pros” reached a season high with a .61, up +13% (P18-34).
Every Tuesday at 10PM ET/PT, MTV gives viewers the chance to conquer their fears head on. Ludacris hosts the new installment, custom-created for a generation that is increasingly empowered, while also more anxious than ever. Filled with new stunts inspired by urban legends, popular scary movies and viral videos from today’s cultural zeitgeist, “Fear Factor” contestants confront their fears, push beyond their comfort zones and take action against some of their biggest stressors.
Anthony Carbone, Charles Wachter, Kevin Wehrenberg, Rob Smith and Robin Feinberg serve as Executive Producers for Endemol Shine North America. Christopher “Ludacris” Bridges also serves as Executive Producer. Nina L. Diaz, Pamela Post and Tim Palazzola are Executive Producers for MTV.
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