‘SIESTA KEY’ MARKS RETURN TO ULTIMATE SUMMER SOAP FROM PRODUCERS OF ‘LAGUNA BEACH’
NETWORK GREENLIGHTS ‘WIN BIG’ WITH ROB DYRDEK WHICH HELPS YOUNG PEOPLE FULFILL THEIR DREAMS
On the heels of June’s biggest increase in six years, MTV announced a new summer slate featuring “Siesta Key,” a return to the ultimate summer soap from the producers of “Laguna Beach” (FIRST LOOK AT TRAILER AND CAST); “Win Big” (working title), a live game show that sees Rob Dyrdek give away $100,000 to help young people fulfill lifelong dreams; and “Catfish: Trolls,” an investigative vehicle that chronicles internet trolls. The lineup showcases five new series and four returning hits.
With an emphasis on youth culture, the network is doubling down on its programing targeted to coming of age moments and stories, and fun, topical content that celebrates the intersection of music and pop culture.
“By embracing a new generation of young people, we are seeing record ratings increases at MTV and our new summer slate will fuel this growth,” said Chris McCarthy, President of MTV, VH1 and Logo.
Building on the network’s reinventions of “Fear Factor” and “Wild ‘N Out,” MTV saw June up +12% in share and +3% in ratings – the first time June was up YoY since 2011 (P18-34). July to-date is up +15% from YAGO and +21% in share, pacing to be the first July with YoY growth since 2013. “Fear Factor” was the network’s highest-rated premiere in two years and “Wild ‘N Out” was up +92% vs. prior season average (P18-34). Additionally, teen-targeted series continue to bring young viewers back to the network with “Promposal” and a reimagined “My Super Sweet 16”.