So Cal Denim Designer, sts blue, Drops Early Denim Fall Release and Sneak Peek at the Hottest Upcomi


LOS ANGELES, California – (July 9th, 2018): With their official fall launch right around the corner, denim designer sts blue (www.stsblue.com) couldn’t wait to talk about the newest member of their denim squad, an early release of the all-new CARA jean: the perfect vintage-inspired slim straight ankle jean! Inspired by the relaxed, celeb street style of sunny So-Cal, sts blue is known for crafting denim that perfectly fits your body, lifestyle, and budget. Your one-stop shop for the hottest denim trends in jackets, shorts and jeans, sts blue creates laid-back, current styles for every day muses who live and breathe denim.

Fall is on its way so GET OBSESSED with sts blue’s latest collection and keep up your denim game. While skinny styles still rule the runways, sts blue boldly introduces fun and flirty fits that flatter, like CARA. This slim fit, mid-rise silhouette features a 9” rise with a 27” inseam that hits right at the ankle for a stunning straight fit. And the best part? A perfectly relaxed leg opening that breaks at the knee, barely grazing your calf for an ultra-mod twist on this classic style.

Available in rich azure washes with accents that pop, take your pick of eye-catching neon athletic striping down the leg or statement-making color blocked styles.

Not quite over summer’s frayed and stepped hem trend? Good news: they’re still going strong as fall approaches. Get your fix with sts blue’s EMMA fray hem skinny, or try an upgrade on this modern look with the ELLIE camo high rise skinny paired with a pastel cropped tank and white trainers. Ready for something new? Showcase your summer festival swag and favorite band merch with the ASHLEY high-rise style featuring exposed button fly detailing, or go retro glam with printed ankle boots and the wider leg JENNIFER flare or BROOKE kick flare styles.

The switch from easy breezy summertime style to the cozy layers of fall has never been more fun. Be ready for anything with versatile pieces that take you from binge-watching to people-watching and everything in-between. Get your favorite sts blue fall denim at Nordstrom stores, or online at stsblue.com, where you’ll find free shipping or returns and even custom free embroidery. Join the sts blue rewards program to earn points toward all of your favorite items, and get in the conversation on Instagram @sts_blue to see why everyone is posting about the #denimdolls!

About sts blue: The sts blue muse is trendy, sexy and fun. She looks to celeb street style for her fashion influence. She considers her social life when selecting what jeans to wear, whether it’s brunch with friends or date night, denim is always where her outfit begins. She chooses styles that are anything but basic, coveting the latest “it” jean, jean short, or denim jacket. Not afraid to rock denim on denim, but always interested in the best value, a perfect fit, and a jean that will turn heads. Find sts blue denim at Nordstrom, Macy’s, Dillard’s, and Von Maur, or online at stsblue.com, all with a wallet-friendly price tag. Follow the latest trends and our #DenimDolls on Instagram @sts_blue.

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