HBO LAUNCHES THE FIRST EVER MIXTAPES AND ROLLER SKATES SERIES IN ATLANTA, GA
Thursday, July 26, 2018, HBO continued their summer event series, HBO Mixtapes and Roller Skates, a roller disco tour featuring music inspired by the network’s upcoming series in Atlanta, GA at the legendary Cascade Roller Skating Rink!
The event highlighted sneak peaks of upcoming series, appearances by skate crews throughout the night entertained the crowd of Atlanta including brand friends, family, and celebrities.
The activation, produced by Steve Stoute's Creative agency Translation, celebrated the music curation and culture within favorite HBO programming and as a follow up included commissioned Spotify playlists inspired by the featured HBO series and HBO Latino Concerts by DJ D-Nice, Nice Catchdubs, Uproot Andy, Jasmine Solano and Austin Millz!
The activation additionally featured Atlanta’s legendary skate crews including:
Kameo Roll (Msss Kamille's Crew and also Kameo Roll came through with the Live Drum Line)
Darren Wages (Solo)
The Dynamic Skate Crew
Chanima Henfield (Solo)
LVLD Up SK8CREW
Sick on Skates Crew
Ride the Beat SK8 Crew
Trio Most Wanted
Babe City Rollers