CANNAISSEUR BRANDS LAUNCHES NEW CBD ESSENTIALS
“Therapy Designed by Nature” Topically Applied Farm-to-Skin CBD Products Featuring the Brand’s Award-Winning Flower
LOS ANGELES, CALIF. (SUMMER 2019)—This season, Cannaisseur Brands is re-launching its topically applied terpene-rich CBD Essentials product line with new branding, logo and packaging. The brand was founded by CBD industry expert and advocate Aryn Sieber, who consults with physicians and patients nationwide on the responsible use and medicinal benefits of cannabis. Sieber became a sought-after professional leader in the industry after using cannabis during his own battle with Stage IV cancer. CBD Essentials topically applied products are lab-formulated, third-party tested, and batch numbered to ensure quality and consistency. All CBD Essentials products feature Sieber’s award-winning flower and meet the federal requirements of the 2018 Farm Bill, which mandates that all CBD-infused products are derived from dried Cannabis Sativa L. plant material that contain less than 0.3 percent THC to be legal in the United States. “CBD Essentials is dedicated to developing the highest quality therapeutic cannabis-infused products available,” said Ayrn Sieber, Founder of Cannaisseur Brands. “Using premium CBD flower and select terpenes in our award-winning farm-to skin formulas, the products are designed to optimize and support personal health and well-being.” Real-world testing has shown CBD to have antioxidant and anti-inflammatory properties and to act as an antibacterial, antitumoral and antimicrobial. Studies also have shown that CBD can balance oil production in the skin. Furthermore, because the human body’s endocannabinoid system (ECS) is critically responsible for the life cycle of basal skin cells, some treatments encourage the ECS with topically applied CBD in an effort to help regulate the production of healthy skin. (It is important to note that therapeutic statements for CBD products are not yet evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease.) CBD is non-psychoactive. Cannabinoids are chemical compounds found in the cannabis plant that act on cannabinoid receptors in cells in the human body that alter neurotransmitter release in the brain. Ligands or bonding molecules for these receptor proteins include endocannabinoids which are naturally produced in the body. Terpenes refer to a class of compounds found in nearly every plant species including cannabis. They have been shown to influence many biological activities—including reduction of inflammation, reduced sensitivity to pain, and reduced anxiety. Terpenes and cannabinoids share a common biochemical precursor, giving them the ability to bind with different biological substances in the body, including receptors and enzymes. The Cannaisseur Brands Summer 2019 collection features six key products: CBD Essentials Pain Cream—This body cream, formulated to offer pain relief for sore muscles, aching joints, and chronic skin conditions, won the Les Nouvelles Esthétiques & Spa “Best New Product” award in 2018. A therapeutic blend of premium CBD, select terpenes, and organic hydrators such as coconut oil and shea butter facilitate muscle rejuvenation and replenish moisture for dry skin conditions. The product uses 50 mg. per oz. of premium CBD. CBD Essentials Pain Relief Cream is available in Green Tea Cucumber and Natural in sizes 1.5 oz. at a retail price of $24; 3 oz. at a retail price of $80; and 6 oz. at a retail price of $160. CBD Essentials Pain Cream is now offered in the same sizes in Extra-Strength at 100 mg. per oz. CBD Essentials Salt Soak Concentrate—This therapeutic blend of immune-boosting, mineral-rich sea salts, combined with premium CBD and select terpenes was formulated to soothe sore muscles, reduce stress, and induce relaxation. This product won the Les Nouvelles Esthétiques & Spa “Best New Product” award in 2019. CBD Essentials Salt Soak is available in Green Tea Cucumber, Eucalyptus, Lavender and Natural in sizes 1 oz. at a retail price of $16; 3 oz. at a retail price of $40; 5 oz. at a retail price of $70; and 6 oz. at a retail price of $80. CBD Essentials Body + Massage Oil—This product features organic coconut oil infused with premium CBD to reduce discomfort associated with muscle and joint inflammation. This non-greasy topically applied product helps to rejuvenate tired muscles and aching joints, enhancing recovery and relieving pain. It was formulated to be used for therapeutic and oncology massages, and has been shown help reduce inflammation associated with arthritis, fibromyalgia, tendonitis and psoriasis in hundreds of real-world test cases. Designed for all skin types, the CBD Essentials Body + Massage Oil also can improve dry skin, deeply hydrating for maximum benefit and long-lasting protection. CBD Essentials Body + Massage Oil is available in Green Tea Cucumber, Peppermint, Eucalyptus, Lavender and Natural in sizes 1 oz. at a retail price of $29; and 4 oz. spray at a retail price of $90. CBD Essentials Massage Roll-On—This product features the same formulation of CBD Essentials Body + Massage Oil, in the convenience of a roll-on applicator. CBD Essentials Massage Roll-On is available in Green Tea Cucumber, Peppermint, Eucalyptus, Lavender and Natural in sizes 0.3 oz. at a retail price of $12; and 3 oz. at a retail price of $70. CBD Essentials Transdermal Patch—This THC-free time-released product delivers 70 mg. of premium CBD via a 2.5 in. by 3.5 in. waterproof adhesive patch (so it can be worn in the shower and during a workout) and is effective for up to 36 hours. CBD Essentials Transdermal Patch is unscented and available at a retail price of $30. CBD Essentials Lip Balm—The first lip balm launched by the brand, CBD Essentials Lip Balm is formulated to moisturize the lips from discomfort associated with dryness and deeply hydrate dry skin for maximum benefit and long-lasting protection. CBD Essentials Lip Balm is available in Tropical Punch, Grape, Coconut, Vanilla and Peppermint in 0.15 oz. at a retail price of $8. CBD Essentials products are available at CannaisseurBrands.com and select spas, wellness centers and specialty retail outlets nationwide.