Gayo Azul® Updates The “Blue Rooster” Look and Feel Across Packaging, Website and All Platforms!

Paramus, N.J. (May, 2020 ) – Gayo Azul®, the famous Hispanic cheese with a Dutch influence, announces the release of an updated “Blue Rooster” logo and the launch of all-new packaging and website re-design. With intent to grow both its fan base and distribution, Gayo Azul® has a new bi-lingual website www.gayoazul.com and an exciting vibrant new look featuring a redesigned Blue Rooster logo.

Gayo Azul® brand has a rich heritage and a strong Dutch influence that has been a traditional staple for Caribbean Hispanics for decades. The brand offers a range of traditional Dutch cheeses as well as fresh white cheeses. The Gayo Azul® assortment is sure to please any cheese lover with great varieties like Gouda, Queso Blanco, Swiss, and Edam that can be purchased as wedges, chunks, slices, balls, and wheels. Gayo Azul® can be found in the South East at BJ’s Wholesale, Fresco y Mas, Presidente, Publix, Sedano’s, and Winn Dixie Supermarkets as well as Walmart Supercenters.

“The bold new Blue Rooster Logo is sure to make Gayo Azul, stand out, “says Debbie Seife, Marketing Director of FrieslandCampina, parent company of Gayo Azul. “Since 1955 Gayo Azul has been a recognized Blue Rooster brand to many consumers and the new refreshed look is sure to excite and attract current and new users. Since the website is in both Spanish and English we hope that will also add value to our loyal consumers,” adds Seife.

Some of the varieties include:

Gayo Azul Dutch Gouda – this versatile cheese is excellent on a cheeseboard, in a casserole, as a topping or used in sauces and soups.

Gayo Azul Dutch Edam – this cheese is a bit firmer than Gouda, yet has a rich flavor and smooth creamy texture. Easy to slice for sandwiches, shred in baking dishes, and cube in salads and vegetable dishes.

Gayo Azul Fresh Queso Blanco – a mild and fresh tasting white cheese that holds its shape well, making it ideal for grilling. and is perfect for grilling. It has a crumbly texture and is great for topping salads, soups and tacos.

Gayo Azul Sliced Swiss – a rindless, European swiss with perfect eyes and a sweet nutty taste that works on both cold and grilled sandwiches

Look for this new logo on all Gayo Azul varieties and go to www.gayoazul.com for recipes, information and history of Gayo Azul!

Some of the exciting new ideas from Gayo Azul include this

Papa Rellena Recipe :

INGREDIENTS

· 2 lbs potatoes (Yukon gold or red)

· 1 cup of shredded Gayo Azul Gouda cheese

· 2 eggs

· ¼ cup flour

· 1 cup Panko breadcrumbs

· 1 cup sour cream

· 1 cup parsley leaves

· 1 chipotle pepper

· ½ lb ground beef

· ¼ cup chopped onion

· 1 cloves garlic minced

· ½ green pepper chopped

· 2 teaspoons tomato paste

· salt, pepper & oil

INSTRUCTIONS

Peel the potatoes and cut into slices about 1/4 inch thick. Place in a pot with cold water and salt. Cover and bring to a boil, lower the heat a bit keeping the water boiling. Cook for 18-20 minutes until fork tender. Drain and let the potatoes cool slightly.

Meanwhile, heat oil in a skillet over medium heat. Cook and stir the onion, green pepper, and garlic in the hot skillet until the onion has softened and turned translucent, about 10 minutes. Increase heat to medium-high, and stir in ground beef. Cook until the beef is crumbly and no longer pink. Stir in ½ tsp salt, pepper and tomato paster until the tomato paste has dissolved. Scrape into a mixing bowl, and allow to cool to room temperature.

Cut the cheese into rectangles ½ inch x 1 inch

Mix in a blender half the sour cream, parsley, salt, and pepper. Repeat with the other half and the chipotle. Place the sauces in bowls.

Mash the potatoes thoroughly to remove chunks. Working with floured hands, make a ball about 1/2 cup mashed potatoes, form a disc in your hand, place a tbsp full of beef mixture with cheese piece in middle and close to form a stuffed potato. Then roll in flour and repeat with remaining puree.

Beat eggs with salt, dip the potatoes in the egg, then roll in the Panko breadcrumbs coating evenly.

Bake potatoes in the broiler for 3-4 minutes until golden. Turn and repeat until browned.

For more recipes and other information go to www.gayoazul.com

Royal FrieslandCampina N.V.

Gayo Azul is a brand of Royal FrieslandCampina daily provides millions of consumers spread all over the world with dairy products containing valuable nutrients from milk. The products of FrieslandCampina find their ways to over a hundred countries. The company has its Central Office in Amersfoort, the Netherlands. The activities of FrieslandCampina have been divided into four global market-oriented business groups, being Consumer Dairy, Specialized Nutrition, Dairy Essentials and Ingredients. The company is fully owned by Zuivelcoöperatie FrieslandCampina U.A., which has 12,70 member dairy farmers in the Netherlands, Germany and Belgium and is one of the largest dairy cooperatives in the world. For additional information, please visit our website: www.frieslandcampina.com.