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JARS by Fabio Viviani Inks 10-Unit Franchise Deal for Atlanta

JARS by Fabio Viviani, the innovative single-serve dessert concept founded by global celebrity chef Fabio Viviani, is officially heading to Atlanta, Georgia, with plans to open 10 locations in the area. The driving local force behind this sweet venture is James Gormley, a successful entrepreneur with extensive experience in commercial real estate.

“After meeting Fabio and getting a firsthand look at the concept, the simplicity and ease of operations were immediately apparent, making it an attractive investment," Gormley said. “Being able to get in on something this early in its growth trajectory was an opportunity I couldn't pass up. I’m excited to bring the unique JARS dessert experience to Atlanta and introduce our community to something truly special.” 

With aggressive growth plans, Gormley’s goal is to open the first two JARS locations within the first year and accelerate the pace from there. Additionally, Gormley and his team plan to tie in a local charity during their grand opening and ongoing events, emphasizing their commitment to giving back to the community. Gormley is eyeing key areas within the Atlanta market, including Alpharetta, Benton, Roswell, Dunwoody, Buckhead, and Brookhaven. Recognizing the diverse demographics and food scenes in these neighborhoods, he aims to position JARS in prime locations to maximize visibility and accessibility for local dessert enthusiasts.

“I'm thrilled to bring JARS to the vibrant city of Atlanta," said JARS visionary, Chef Fabio Viviani. "Atlanta has an exciting, ever-evolving food scene which makes it the perfect place for an out-of-the-box dessert brand like JARS. I can't wait for the people of Atlanta to experience what the JARS dessert revolution is all about!”

Fabio Viviani Hospitality, the parent company of JARS, envisions expanding to more than 500 locations as part of their national franchise growth plan. Partnering with Fransmart, the leading franchise development company for emerging brands, JARS has secured several franchise deals with over 30 units already sold in areas including Austin, Dallas/Fort Worth, Orange County, and Oakland, as well as another store in the Chicago suburbs.

"Fabio's impressive background in a $200 million sales hospitality company speaks volumes about his expertise," Dan Rowe, CEO of Fransmart, said. "His ability to create a concept with the lowest prime costs I've ever seen, coupled with the lowest labor costs and scalability, is truly remarkable. As we expand coast to coast and everywhere in between, it's evident that Fabio's vision for Jars is not just innovative but also strategically poised for success in the competitive dessert segment.”

For more information on owning a JARS franchise, visit


About JARS by Fabio Viviani:

Founded in 2021 by culinary visionary and chef Fabio Viviani, JARS is a gourmet quick serve dessert franchise featuring an elaborate assortment of classic desserts from around the world in a single-serve jar. JARS has reimagined the way people experience dessert with a menu that celebrates indulgence, creativity, and flavor. In 2022, JARS partnered with Fransmart, the global leader in franchise development to expand the franchise to more than 500 units throughout the U.S. over the next five years. The dessert brand opened its first corporate location in Chicago’s West Loop in February 2023 with more than 30 franchise locations currently in development and actively seeking new franchisees.  For more information on JARS visit and for franchise information, visit 


About Fabio Viviani: 

Fabio Viviani is a celebrity chef, hospitality developer, restauranteur, best-selling cookbook author and TV Host. In 2005 he moved from Florence, Italy to the U.S. to expand his horizons within the hospitality industry. Since then, Fabio has opened more than 40 different restaurants, bars and hospitality venues throughout the country managed by Fabio Viviani Hospitality, one of the leading restaurant groups in the country. In 2008 he appeared on the reality television competition series Top Chef where he was voted “Fan Favorite" and has returned to the Bravo network to compete on Top Chef: All Stars.


About Fransmart:

Fransmart is the global leader in franchise development, selling over 5,000 franchises worldwide and turning emerging restaurant concepts into national and global brands for 20 years. Company Founder Dan Rowe identified and grew brands like Five Guys Burgers & Fries, QDOBA Mexican Grill and The Halal Guys from 1-5 unit businesses to the powerhouse chains they are today. Fransmart’s current and past franchise development portfolio brands have opened thousands of restaurants globally. For more information, visit For more information about franchise opportunities with JARS, visit


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