Take the 30-Day Self-Care Challenge with Natracare’s #BeKind Campaign
Natracare, creator of the only globally available compostable disposable period products recently unveiled Project #BeKind, a new campaign to educate and empower consumers to live a non-toxic lifestyle, make healthy choices for both body and planet. This includes choosing products designed to be safe and non-toxic alongside composting your used pads and tampons -- a revolutionary new approach to our periods. With a mission to drive change for the good of our bodies and the planet, this habit-improving pledge campaign focuses on educating and inspiring consumers to choose 100% organic, chemical-free, plastic-free and biodegradable products. A broad commitment to composting, recycling and reducing our overall carbon footprint will not only benefit consumers’ bodies, but will also protect the planet.
Natracare was born of an activist campaign aimed at shaking up the menstrual products industry, and for more than 30 years, the company has been campaigning for eco-friendly period alternatives. Natracare’s mission is to be a champion for the future of our planet—working with and in nature by using biobased materials to reduce dependence on fossil fuels.
“I believe that actions speak louder than words,” said Natracare Founder Susie Hewson. “In the 1980s, I learned about the dangers of dioxin pollution and the damaging impact of plastics. I was appalled to find out that my period products contained all these ingredients—and that no natural disposable option existed. My immediate response was to research and develop an alternative that actually respected our bodies and our planet. Since that time, Natracare’s work has not stopped.”
Natracare offers certified organic and biobased products that fit every kind of body—and the company continues to strive toward building a better world, which is why, in 2019, Natracare became the first period care product brand to join 1% for the Planet. Now, Project #BeKind is a way to pull consumers in on this important mission of consciously and effectively addressing the world’s environmental problems—an effort that requires a completely integrated approach.
According to the Environmental Working Group, the average woman uses 12 products and puts 168 chemicals on her body daily -- that’s 12 opportunities to create a cleaner, green daily routine. By steering clear of synthetic materials, perfumes, and harmful chemicals that can be linked to cancer, hormone disruption, or unnecessary allergic reactions, with gentle, effective, and natural products, Natracare is a sensitive choice for your body and for the environment.
“If we want our habitats to be able to sustain nature's diversity, it’s time to do something about this,” said Hewson. “Our goal with Project #BeKind is to encourage consumers to take action now. We all must make it a priority to choose wisely. What we consume and what we use on our bodies matters and can make a significant difference for our wellbeing and our planet.”
As International Self-Care Day is approaching on July 24th, Natracare invites those interested in making the switch to organic, natural and sustainable habits with a focus on the body, to take part in a digital #BeKind 30-Day Self-Care Challenge, which will inspire and lead sustainable ideas and activities to tick off each day.
To learn more visit:https://www.natracare.com/blog/join-project-bekind/
