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Taylor Swift's Plaid Power: Iconic Outfits Spark 122% Surge in 'Plaid Dress' Searches!



Taylor Swift is inspiring a plaid comeback, with a recent look involving a red, black and white dress at a Kansas City Chiefs game.

  • Following Taylor Swift’s appearance at the VMAs in September, searches for ‘plaid dress’ have increased by 122%. 

  • Searches for ‘yellow plaid’ increased by 222%. 

Following multiple plaid looks this year, Taylor Swift seems to have caused a resurgence of plaid outfits, with searches for ‘plaid dresses’ rising 122% worldwide in Google searches since the VMAs.  

Experts at Boohoo analyzed worldwide Google Trends data to assess Swift’s influence, finding that worldwide searches for ‘yellow plaid’ skyrocketed by 222% following her appearance at the VMAs on the 12th of September, along with an increase of 122% for ‘plaid dress.’ 

Last month, Swift was spotted donning a black, white, and red plaid outfit with black knee-high boots on her way to support boyfriend Travis Kelce at his Kansas City Chiefs game. The look also included glitter freckles, which have since surged 1,023% in searches compared to last month, showcasing Taylor’s huge influence. 

Commenting on the findings, a spokesperson from Boohoo said, “Taylor’s fashion has always been a source of inspiration for many fans, whether through looks on game days or at award shows. Her recent plaid looks have proven really popular, as showcased by the resurging interest in plaid. 

“Taylor’s looks are carefully crafted and thoughtfully planned, so fans have plenty to explore. It will be interesting to see whether the plaid looks are here to stay for Swift, and fans will be excited to see what her next bold outfit will be.  


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