HEAD TO THE FRYE COMPANY AT PONCE CITY MARKET FOR A SPRING CUSTOMIZATION EVENT


Free Customization From Acclaimed ROYCE Craftsmen With Purchase

The FRYE Company is hosting a special customization event at its Atlanta flagship store at Ponce City Market on Saturday, March 18, 2017 from 1 to 7 p.m. Featuring the talented artisans from ROYCE, attendees are invited to be the first to shop the Spring Collection celebrating all-American style that has the spirit of optimism and adventure. With footwear and accessories for men, women and children, customization by ROYCE will be free with a purchase. Utilizing time honored engraving techniques, ROYCE artisans will monogram initials, names and motifs via 22 karat gold foil hot stamping, blind embossing as well as printing in a plethora of vibrant pastel and metallic hues to empower shoppers with a truly personalized experience. Known for handcrafting refined leather goods for the discerning individual, ROYCE channels its artisanal roots to the 1880s in Vienna, Austria. A New York City based lifestyle brand, ROYCE continues its tradition under the guise of the Bauer family's fourth consecutive generation. Striking the balance between convention and modernity, ROYCE integrates the world's most aspirational quality, ethical construction, and innovative functionality in its collection of handmade luggage, travel accessories and small leather goods. The Frye Company’s Atlanta flagship store is located in Ponce City Market at 675 Ponce de Leon Ave. NE, Atlanta, Georgia 30308. Visit The Frye Company online at www.TheFryeCompany.com. Stay connected on Instagram and Twitter via @thefryecompany | #fryeatlanta. About The Frye Company: In 1863, John A. Frye opened the doors to his very first store, paving the way for countless generations of Frye artisans dedicated entirely to the art of craftsmanship. The result is beautifully made footwear, bags and accessories with a long and illustrious history. Rooted in tradition, Frye was originally inspired by our everyday American heroes over the decades. Cavalry infantrymen. World War II soldiers. Fighter pilots. Factory workers. Frye traveled the world on the feet of our servicemen – worn proudly by notables such as General Patton. News of Frye’s outstanding quality and reputation spread. Frye has since become an American icon, outfitting many of the world’s biggest names from John Lennon to Jackie O. Chosen for its inimitable style and uncompromising quality, Frye is a longtime favorite of rock stars and celebrities alike. Visit The Frye Company online at www.TheFryeCompany.com.

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