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RELEASE: Wild Heaven + Mercedes-Benz Stadium House Beer Collaboration

Wild Heaven + Mercedes-Benz Stadium House Beer Collaboration

Avondale Estates, GA (September 12, 2018) - Wild Heaven Beer, the eight-year-old craft brewery from Atlanta’s east side proudly announces a collaboration with Mercedes-Benz Stadium to create a new craft offering for MBS. ATL Pale Ale will be offered for $5 and will launch Sunday, September 16, 2018 for the Atlanta Falcons home opener against the Carolina Panthers.

Brewed with input from Mercedes-Benz Stadium fans, ATL Pale Ale at just 5% alcohol is a light, crisp beer that is easy to enjoy for drinkers new to craft beer with enough body and flavor for the craft beer lover.

Eric Johnson, Wild Heaven Beer co-founder and Brewmaster noted “My hope with this beer is to offer amazing flavor that surprises and delights anyone who likes beer. We know fans are there for the action and a beer should only enhance the experience.”

“We are honored to make this beer for fans in Atlanta. Beer is the drink of the people and we’re excited that this collaboration can bring craft beer to tens of thousands of new fans in a thrilling environment,” said Wild Heaven Beer co-founder Nick Purdy.

Wild Heaven Beer, best known for Emergency Drinking Beer, a pilsner-style beer with a memorable label, worked with renowned Atlanta designer Bart Sasso of Sasso & Co. to create the art for ATL Pale Ale. Refreshing Sasso’s beloved “ATL Hold It Down” foam hand imagery, the hand icon shows pride in our city and the people that make it great.

After launching ATL Pale Ale at Mercedes-Benz Stadium on draft on September 16, 16-ounce cans will be added soon after and officials are reviewing opportunities to bring ATL Pale Ale to the general public later this fall.

Wild Heaven Beer is a Georgia brewery founded by lifelong Georgians – Nick Purdy and Eric Johnson. Our core year-round portfolio is focused on world-class beers designed to offer something unique and easy to enjoy to the beer landscape. Our beers are designed in the great tradition of European brewing but with a distinctly American creative flair. Our all-grain, no adjunct-sugar philosophy creates bigger flavor without excess alcohol.

Wild Heaven aims to be one of America’s great breweries as well as helping raise the profile of beer in the south. Our beers are available throughout Georgia, Tennessee, Alabama and Florida. Wild Heaven’s second location in Atlanta’s West End neighborhood opens in early 2019. For more information, visit

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