Puma Teams Up with Cheerleading App to Reward Young Athletes for Positive Behaviors


CheerLife's partnership with Skylab has enabled them to team up with major brands such as German sportswear manufacturer, Puma. CheerLife is the first and only digital social platform designed to connect the entire world of cheer while tracking, changing, and rewarding behavior in athletes all over the world. Created by a team of cheerleading world champions and Skylab's cutting-edge technology, the app collaborates with influencers, sponsors, and brands to help recognize and reward young athletes for being consistent and reaching their goals. Puma is now rewarding athletes who display the following basic building blocks of life with 25% off all purchases at Puma.com

1. Actions to become a better cheerleader

2. Actions to become a better person

3. Actions to make the world a better place

Example actions include positive behaviors such as completing homework, giving parents compliments, and making a new friend. The kids earn digital badges for completing these actions a set amount of times and then modeling their behavior for others by sharing online and within the CheerLife app. “We are excited to team up with such a motivational brand. It's a great feeling to align with a brand such as Puma simply to reward those student-athletes that work hard both on and off the mat” - Alex McCarthy, CEO of CheerLife.

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