NBA Analyst Says Lebron James, Kyrie Irving Key Voices


Prominent Sports Journalist Brand ‘Scoop B’ Discusses Challenges of Season Return and Sports Call to Action

NEW YORK – Staying true to his journalism roots, multi-talented media personality, sports analyst and senior writer on Heavy.com, Brandon ‘Scoop B’ Robinson is discussing the important role of professional athletes Lebron James and Kyrie Irving using their platforms to speak out against racial injustice, despite their difference of opinion. Following the death of George Floyd and resulting protests, the athletes have disagreed on restarting the season, but Robinson cites it as an opportunity for true dialogue and a call to action in the NBA community.

“Now is a pivotal time in sports, specifically National Basketball Association history,” said Brandon ‘Scoop B’ Robinson. “As athletes use their voices as Black men in our country during a time where racial injustice is at the forefront, even if they disagree, this could present an opportunity for the NBA to do more when it comes to fighting racial injustice.”

Robinson’s commentary follows news of a conference call with more than 80 NBA players organized by Cleveland Cavaliers’ Kyrie Irving over the weekend. While Robinson has noted that some players disagree with restarting the season, Lebron James has partnered with More than a Vote - a new group aimed at protecting African American voting rights. Other athletes supporting the organization designed to energize Black voters in an effort to fight for racial equity include Jalen Rose, Trae Young and Skylar Diggins-Smith.

Robinson also believes more voices will be heard while all sports activities are on hold due to the global pandemic and at a time when many are pointing to a deliberate attempt to suppress votes in predominately Black communities, just before the presidential election this fall. He also notes that it could have a dramatic effect on the re-start of the season.

Brandon ‘B Scoop’ Robinson has more than 20 years of sports and entertainment experience, beginning at the age of 12 as the host of “Nets Slammin’ Planet” with the then-New Jersey Nets. Since then, Robinson has appeared on CBS, NBC, CNN, FOX and MSG networks. He also hosts the Scoop B Radio podcast, which garnered 2.1 million streams in 2019 and featured the likes of Mark Cuban, Shaquille O’Neal and DJ Khaled.

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