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Data reveals the most popular sports teams in America of 2023



  • The Dallas Cowboys are the most popular sports team in America this calendar year, according to a new study that measured the average monthly search volume for every top professional sports team in the country.  

  • Miami Heat ranked in second, with an average monthly search volume of more than 4.25 million.  

  • Football is the most popular sport in the country, amassing an average monthly search volume of more than 57.5 million. 

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The Dallas Cowboys is America's most popular sports team, a new study has revealed.   

 

The research, conducted by iGaming expert reviewers Lucky Gambler, analyzed search volume data from Google Keyword Planner to determine which sports teams have been most searched-for in America this calendar year. Teams were then ranked from highest to lowest based on their average monthly search volume across the country. The data also revealed which teams were the most searched-for in each state.   

 

In addition, the study also found that football is the most popular sport in the country, having amassed an average monthly search volume of 57,519,250. That figure is more than 21million higher than the next most popular sport baseball (35,206,042). Basketball, ice hockey and soccer were the next three most popular sports.   


With an average monthly search volume of 7,189,167 in 2023, the Dallas Cowboys are the most popular sports team in America this calendar year. The Cowboys were the most searched-for sports team in six different states, including Texas, where the franchise amassed 2,358,250 average monthly searches. The Cowboys are also understandably football’s most popular team.   

 

Miami Heat ranked second for the most popular sports teams in America in 2023, with an average monthly search volume of 4,257,750. The Heat were the most searched-for sports team in Florida (1,562,750). The franchise is also basketball’s most popular team, whilst basketball itself is the third most popular sport in the country behind baseball and football, with 32,901,458 average monthly searches over 2023.   

 

With more than 3.8million (3,842,750) average monthly searches in 2023, the Buffalo Bills ranked in third. The Bills were the most searched-for team in New York, amassing 1,142,250 of their average monthly searches in the state alone. The Bills are also the second most popular team in football in 2023, ranking behind the Dallas Cowboys.   

 

The Atlanta Braves are the fourth most popular team in America in 2023 after recording an average monthly search volume of 3,412,417. The Braves were the most searched-for team in three states this year, including in Georgia, where they amassed 1,275,000 of their searches. The Braves are also baseball’s most popular team nationwide.   

 

With more than 3.2million (3,221,917) average monthly searches in America in 2023, the Golden State Warriors are the country’s fifth most popular team. Steve Kerr’s outfit is also the most popular team in California (895,167) and the second most popular team in the NBA.   

 

Serhii Bielyi, Marketing Director of Lucky Gambler, commented on the findings: “Sport in America has transcended over the past few decades to become a huge part of our popular culture. We host some of the most competitive leagues on the planet, and as a result, millions of people tune in to watch their favorite teams play all year round.”  

 

“Ultimately, whether you are a football fan, a baseball fan, a basketball fan or a fan of any other sport for that matter, it is interesting to visualize which teams are the most popular of 2023 in the country as well as the state that you live in.”  



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