Exciting Details About Hasbro's BEYBLADE X Secret Showdown Tournament in Atlanta

Two Bladers Will Earn a Spot to Compete at ‘The BEYBLADE X Secret Showdown’ Exclusive Event Finale in California on September 17, a Global Livestream Event

Hasbro, a leading games, IP and toy company, ADK Emotions NY Inc. and T-Licensing Inc. have collaborated with Amazon to bring The BEYBLADE X Secret Showdown, an exclusive BEYBLADE X tournament finale event in Atlanta, GA at the Atlantic Station (1380 Atlantic Dr NW, Atlanta, GA 30363) on Saturday, September 6. Registration will take place on-site from 1:00 PM to 2:00 PM ET and is capped at 100 participants—once that number is reached, registration will close.  Tournament battles will follow from 2:00 PM to 4:00 PM ET. Two qualifying Bladers will win a trip to California to appear in a livestreamed finale event with a notable content creator, going head-to-head under the lights.

Bladers will use tops from Hasbro’s BEYBLADE X toy line to compete against fellow Bey-fans for a chance to advance and to compete in The BEYBLADE X Secret Showdown exclusive event finale in California on September 17, that will be livestreamed. The event will also feature Amazon-branded elements and exclusive product moments, including early battles in the BX-10 Stadium — a BEYBLADE X arena available for pre-order now, exclusively on Amazon’s online store, ahead of its November 1 launch.

Eligible participants must reside in the U.S. and have valid travel documents, be at least 18 years of age, able to travel to California between September 16–18, 2025 and agree to participate in the livestreamed finale event.  Full eligibility criteria for participants and official tournament rules will be available on  Beyblade.com soon

Level up your skills and get tournament ready with Hasbro’s latest BEYBLADE X DROP ATTACK BATTLE SET featuring an elevated X-Celerator Rail that sends BEYBLADE Tops to a higher elevation and drops down for crushing collisions and epic bursts.

For full BEYBLADE X Tour information and the latest updates around BEYBLADE toys and entertainment, visit Beyblade.com. Fans can also stay informed by following @officialbeyblade on Instagram, @x_beyblade on X, @beyblade_official on TikTok, and BEYBLADE Official YouTube Channels.

About ADK Emotions NY Inc.

ADK Emotions NY Inc., a New York-based subsidiary of ADK Emotions Inc., is a content and rights management company specializing in bringing Japanese animated IP (“anime”) to the global market. From media placement and marketing to creative planning, localization, and merchandise licensing, we help partners navigate the complexities of global distribution to bring engaging anime titles to a new and expanding demographic. Learn more about us at http://adkemotions.com.

About T-Licensing Inc.T-Licensing Inc. is a US subsidiary of TOMY Company, Ltd. one of the world’s leading toy enterprises. The company specializes in rights management, licensing, marketing, and brand promotions for the global kids’ entertainment space. T-Licensing Inc. enhances the value of property brands, including those of its parent toy company such as BEYBLADE, through exposure at events, publications, linear and digital video media, social media, advertisement, and exhibitions.

About Hasbro 

Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.   

Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.  

For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.