March 2025 was the biggest sales month of the year — and spring travel is booming

Despite headlines suggesting a slowdown in inbound tourism to the U.S., one thing is certain: New York is not slowing down.

According to Hellotickets — a leading global platform for booking experiences, attractions and live events — March 2025 marked the strongest month in bookings globally, with New York City once again leading as the top-performing destination.

And as the spring season continues, NYC is heading into the May travel period with momentum — not fatigue.

📈 March 2025 in numbers (worldwide)

Compared to March 2024, Hellotickets recorded:

+12% increase in transactions

+13% increase in tickets sold

👉 NYC accounted for a major share of this growth, confirming its ongoing dominance in demand among international travelers — and a strong bounce from key European markets like the UK, Spain and France.

Top 3 booked experiences: NBA games, Broadway musicals, panoramic observatories (SUMMIT One Vanderbilt, Edge, Top of the Rock)

🗽 What keeps New York ahead?

It’s simple: no other city offers what NYC does in one place.

From courtside NBA seats to skyline rooftop cocktails, from Broadway tears to sunset ferry rides, New York remains the ultimate “moment-maker.”

And in 2025, that’s what people want most: experiences that leave a mark.

Among the most-booked activities in New York this year:

NBA & NFL tickets

The Lion King, Hamilton, Wicked

Summit One Vanderbilt, Edge, Top of the Rock

MoMA, MET and museum fast-track bundles

Statue of Liberty & sunset cruises

💸 A win for travelers, too

With the USD softening slightly against major global currencies, New York has also become more accessible for international visitors — especially from Europe, where the spring calendar is packed with holidays and long weekends.

More spending power = more bookings = better experiences.

🔚 Bottom line

While the U.S. headlines talk about “decline,” the data says otherwise.

New York is as strong — and relevant — as ever.

And in a world where travel is about emotions, energy and memories, NYC continues to do what it does best:

Deliver the kind of moments people book entire trips around.

🔗 Book your next experience at: www.hellotickets.com

About Hellotickets:

Hellotickets is a leading global platform and passionate provider of travel experiences, tours and activities, helping explorers from 21 countries find their way to more wonder in the world. 

Founded in 2017 by industry veterans Jorge Díaz Largo and Alberto Martinez, the brand is built on the belief that travel experiences and the emotions they inspire result in lives lived more fully, lives lived large. And living large is what we all should do. 

Resolutely focused on the live large experience, Hellotickets is based on a 4-day workweek and full remote model, with a team of over 80 employees living around the world. 

Hellotickets is supported by early stage growth experts including Chris Colbert, Former Managing Director of the Harvard Innovation Labs, Pillar VC, a top U.S. venture capital firm, and Techstars, one of the biggest success accelerators in the world. 

With over 30,000 experiences, attractions, and events in more than 130 countries, Hellotickets is the premier destination for unforgettable moments.