MASSOV is FIRST to Market with Football Gloves Designed and Sized for Women

MASSOV is FIRST to Market with Football Gloves Designed and Sized for Women

MASSOV is the ONLY Football glove on the market making women’s gloves. Why is this relevant? Because female athletes are currently driving the sport’s growth, with Flag Football becoming the fastest growing sport in the world.

Explaining their decision to create a glove designed and sized specifically for female footballers, MASSOV’s co-founder Shane Stern shares, “We believe that fit and accessibility should never be a barrier to participation in this sport, and for decades all of the big brands have ignored the needs of many female athletes, particularly in Football.”

The NAIA is now including female Football and the NCAA will be including female Flag Football next year, both of which are instrumental in the growth of this market. Additionally, girls’ Flag Football is becoming a sanctioned high school sport across the United States, with female participation growing by almost 40%.

MASSOV, a startup that came on the scene in late 2022, saw this trend and led the path with women’s Football glove manufacturing. They are first to market with gloves that are specifically patterned and sized for female athletes; a monumental step forward for gender inclusivity in the games of, both, Flag and Tackle Football. As a result they are seeing their sales doubling month over month in their first year in business, with projected earnings of $1 Million by Q2 of 2024.

In addition to MASSOV’s Nextgen Football glove constructed with a proprietary palm material that is engineered to reduce the football’s velocity, improving grip and catch performance in all weather conditions, the gloves’ InfinityGrip® hydrophobic surface repels water, as it brilliantly sticks to the football’s surface, whether dry or wet. No other glove on the market does this.

MASSOV On A Mission

In pursuit of creating a superior fitting, performing and inclusive Football glove for all male, female and youth competitors, MASSOV completely redesigned standard glove size patterns, “something that hadn’t been done since the ‘90s,” continues Stern. The company took size samples of hundreds of different male, female and youth athletes. They also dropped the cuff and updated the fit, construction, and materials to create a superior glove.

The gloves’ back-of-hand material is a proprietary layered mesh that is two and a half times more durable than any other glove currently on the market. It’s multi-direction weave has four-way stretch and extreme durability that feels like a second skin.

MASSOV’s competitive in-house design and production team means they are quick to market and they have the ability to customize anything a player wants, which enabled them to become the official glove of USA Football and the U.S. National Teams. They have also become the official glove of the NAIA (National Association of Intercollegiate Athletics), X League, the PSFCA Big 33 Football Classic, and the official accessories partner of USA Flag.

Adds co-founder, Matt Vege, “As lifelong Football players and passionate fans of the game, our goal was to create an innovative brand that stood for something. That’s why we pledge to ‘Commit to Your Fit’ across all demographics of players.