PeachFest Returns with a Weeklong Celebration This July

PeachFest, Atlanta’s signature summer tasting event, returns to Peachtree Center Plaza on Sunday, July 27, 2025, from 3 p.m. to 7:30 p.m., bringing with it an all-inclusive afternoon of peach-forward dishes, craft cocktails, and community-driven flavor. Now in its 11th year, the festival continues to spotlight Georgia’s most iconic fruit with an expanded footprint, a curated lineup of top culinary talent, and a renewed focus on connection, creativity, and giving back.

Presented by Taste Network, PeachFest brings together more than 65 top chefs, bartenders, artisans, and farmers for an immersive, open-air celebration of the season. Guests can expect peak-season dishes starring fresh Pearson Farm Georgia peaches, peach-infused cocktails, crisp beers, and premium wines—all served with purpose. Proceeds benefit CURE Childhood Cancer and Piggy Bank, a nonprofit that supports small and sustainable farms through disaster relief, business planning, and education.

To further spotlight Georgia’s peach culture, PeachFest is partnering for the first time with Pearson Farm Peach Week—a weeklong celebration of the state’s signature fruit taking place July 21–26. Created by Pearson Farm, the initiative features limited-time, peach-centric dishes and drinks at top restaurants across metro Atlanta. With peaches donated by the fifth-generation Fort Valley orchard, a portion of proceeds from each restaurant will benefit CURE Childhood Cancer, deepening the festival’s commitment to food, community, and purpose.

“PeachFest has always been about more than just celebrating peaches through incredible food and drink,” says Brady Lowe, founder of Taste Network. “It’s about honoring the people and places behind the ingredients, from farmers and chefs to winemakers and distillers—and creating a space where guests can taste something that feels both exciting and meaningful.”

The 2025 festival will feature tasting stations, curated pairings, immersive brand activations, an impressive silent auction, and exclusive VIP experiences, including early access and entry into the VinoTeca Luxe Wine Lounge. A full chef and beverage lineup for both PeachFest and Peach Week will be released in the coming weeks.

Tickets for PeachFest are on sale now at www.peachfest.org. The event takes place at Peachtree Center Plaza (225 Peachtree St NE, Atlanta, GA), with VIP entry beginning at 3 p.m. and general admission at 4 p.m. The all-inclusive experience runs through 7:30 p.m. Tickets are priced at $95 for General Admission and $130 for VIP, which includes early access and entry to a private lounge. Guests can receive $30 off any ticket with promo code “peachlove” through June 1, 2025. For the latest updates, follow along on Instagram at @atlpeachfest.