Trends in 2025: The Rise of Labubu and the Popularity of Weighted Gear

The year 2025 marked a notable shift in consumer interests across several categories in the U.S. Among these, Labubu’s Big Into Energy series soared to the top as the most trending blind box collection, with Lafufu securing the third spot. Alongside this surge in collectible toys, the fitness world saw a remarkable rise in interest around weighted gear, particularly weighted belts and vests. Searches for “are weighted vests worth it” jumped by 450%, reflecting growing curiosity about their benefits. Meanwhile, hydration trends favored 67 water and Saratoga water as the most popular bottled waters. This post explores these trends in detail, offering insights into what drove their popularity and what consumers can expect moving forward.

Labubu’s Big Into Energy Series Takes the Spotlight

Labubu, a brand known for its collectible blind boxes, reached an all-time high in 2025 in the U.S. market. The Big Into Energy series captured the imagination of collectors and casual buyers alike. Blind boxes, which contain surprise items, have long been popular for their element of chance and exclusivity. However, Labubu’s latest series stood out for several reasons:

• Unique Design and Theme: The Big Into Energy series featured vibrant, energy-inspired characters that appealed to a broad age range.

• Limited Editions and Rarity: Certain figures were produced in limited quantities, driving demand and excitement.

• Community Engagement: Labubu fostered a strong collector community through events and social media, encouraging trading and sharing.

  
  

Lafufu, another blind box brand, also performed well, ranking third in trending blind boxes. This shows a sustained interest in collectible toys, especially those that combine art, surprise, and social interaction.

Why Blind Boxes Remain Popular

Blind boxes tap into the thrill of discovery. Consumers enjoy the anticipation of not knowing which figure they will get, which can make collecting more engaging. The success of Labubu’s Big Into Energy series highlights how brands can innovate within this space by:

• Creating compelling themes that resonate with current cultural trends.

• Offering a mix of common and rare items to balance accessibility and exclusivity.

• Building communities that enhance the collecting experience beyond the product itself.

  
  

This approach has helped Labubu stand out in a crowded market and achieve record popularity.

The Rise of Weighted Gear in Fitness

In 2025, weighted belts and weighted vests reached all-time highs in popularity. Searches for “are weighted vests worth it” increased by 450%, indicating a surge in consumer interest about their effectiveness. Weighted gear has been used by athletes and fitness enthusiasts for years, but recent trends suggest a broader adoption.

What Are Weighted Belts and Vests?

• Weighted Belts: These are belts fitted with weights around the waist, designed to add resistance during workouts.

• Weighted Vests: Vests embedded with weights that distribute load evenly across the torso.

  
  

Both tools aim to increase workout intensity by adding extra resistance, which can improve strength, endurance, and calorie burn.

Why Are They Trending?

Several factors contributed to the rise in weighted gear popularity:

• Home Fitness Growth: More people working out at home seek effective, compact equipment.

• Functional Training Focus: Weighted belts and vests support functional movements, appealing to those wanting practical strength gains.

• Fitness Influencers and Research: Increased visibility from fitness experts and studies showing benefits of weighted training have boosted interest.

  
  

Benefits and Considerations

Weighted gear can enhance workouts by:

• Increasing muscle activation

• Improving cardiovascular endurance

• Supporting bone density through added load

  
  

However, users should approach weighted gear carefully to avoid injury. Proper form and gradual progression are essential. Consulting fitness professionals can help tailor use to individual goals.

Weighted vest hanging on gym rack

Hydration Trends: 67 Water and Saratoga Water Lead the Market

Alongside collectibles and fitness gear, hydration preferences shifted in 2025. Bottled waters 67 water and Saratoga water emerged as the top trending brands. Their popularity reflects consumer demand for quality, taste, and brand values.

What Sets These Waters Apart?

• 67 Water: Known for its mineral balance and clean taste, 67 water appeals to health-conscious consumers.

• Saratoga Water: A premium brand with a reputation for crisp flavor and elegant packaging.

  
  

Consumers increasingly look for hydration options that offer more than just quenching thirst. Factors such as mineral content, source purity, and brand story influence choices.

Impact on the Market

The success of these waters shows how consumers value:

• Transparency about sourcing and production

• Premium quality and taste

• Packaging that aligns with lifestyle and aesthetics

  
  

Brands that meet these criteria can expect continued growth in the competitive bottled water market.

What These Trends Mean for Consumers and Brands

The rise of Labubu’s Big Into Energy series, the surge in weighted gear interest, and the hydration preferences in 2025 reveal broader consumer behaviors:

• Desire for Engagement: Whether collecting blind boxes or choosing fitness gear, consumers want products that offer interaction and meaningful experiences.

• Focus on Health and Wellness: Weighted belts, vests, and premium waters reflect a growing commitment to physical well-being.

• Community and Identity: Brands that build communities and align with consumer values gain loyalty and momentum.

  
  

For consumers, these trends offer new ways to explore hobbies, improve fitness, and make informed choices about products. For brands, understanding these shifts can guide product development and marketing strategies.

Fitness enthusiast wearing weighted belt during workout

Moving Forward with These Trends

As 2025 progresses, expect continued innovation in these areas:

• Blind Boxes: More creative themes and interactive experiences will keep collectors engaged.

• Weighted Gear: Advances in design and materials will make weighted belts and vests more comfortable and versatile.

• Hydration: Sustainable packaging and enhanced water options will attract eco-conscious consumers.

  
  

Consumers should explore these trends with curiosity and care, balancing enthusiasm with informed decisions. Whether diving into the world of Labubu collectibles or adding weighted gear to workouts, these trends offer exciting opportunities to enrich daily life.